Founder of SwimUniversity.com
S5E93 · · 41:25
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S5E90 · · 23:08
S5E89 · · 39:42
My podcasting journey, starting from a friend's basement to my professional setup today. I share my experiences with different podcast formats, equipment recommendations, and process...
S5E88 · · 18:19
I just ran some striking numbers on lead magnets and wanted to share the results. Comparing our longstanding pool care cheat sheet with our new custom pool care plan, I've found that...
S5E87 · · 34:37
I'm optimizing conversion rates by customizing headlines for different articles on Swim University. I explore how specific headlines can significantly increase subscriber rates and h...
S5E86 · · 28:55
I debated between consistency and quality in content creation, which was sparked by a discussion between Justin Jackson and Thomas Frank. Reflecting on my experiences with Swim Unive...
S5E85 · · 44:17
I dive into my passion for homebrewing, sharing insights into my brewing setup, recent upgrades, and upcoming beer projects. From my custom-built home brewery to my favorite brewing ...
S5E84 · · 43:55
I delve into the creation and testing of a new lead magnet for Swim University—a custom pool care plan. I discuss the development process, from using Typeform and Klaviyo to coding t...
S5E83 · · 28:09
I dive into an insightful email from Scott, discussing USPS package pickups, the pros and cons of renting office space versus working from home, and strategies for enhancing our pool...
S5E82 · · 24:29
I realized that my custom pool care plan had a conversion rate of 2.92%, matching the performance of our original cheat sheet. After mistakenly thinking no one signed up, I discovere...
S5E81 · · 26:26
I talk about the decision-making process behind launching a new custom pool care plan on Swim University. After struggling with the homepage's effectiveness, I created a more targete...
S5E80 · · 01:02:34
I discuss the concept of "How to Eat an Elephant" and explore the importance of breaking down big projects into manageable tasks. Reflecting on past experiences with Swim University,...
S5E79 · · 23:43
I’m excited to talk about an idea I’m exploring for Swim University: transforming it into a calm company. Inspired by Justin Jackson’s essay, "We Need More Calm Companies," I’m refle...
S5E78 · · 36:34
Balancing work and home life while working with family has been a unique journey. I've worked from home since 2011, and it's had its challenges, especially being an extrovert who thr...
S5E77 · · 21:01
I'm brainstorming a new mini-offer for my email list. This simple, compelling offer doesn't need a dedicated sales page; the emails will act as the sales letters. I'll send out two e...
S5E76 · · 31:12
Launching our new app, the Pool Care App, has been an exciting journey. Teaming up with an experienced developer, we’ve transformed an existing app into a Swim University-branded too...
S5E75 · · 56:27
I've been contemplating the impact of AI on the business landscape and how it's affecting independent creators like me. With companies like Google and Apple shifting their practices,...
S5E74 · · 36:40
I explore the process of designing a personalized pool care plan for Swim University, aiming to make our lead generation tool more engaging and effective. By focusing on user-specifi...
S5E73 · · 37:56
I dive into the power of tuning out external business advice and tuning into my own intuition and experiences. By stepping back from constant tactical advice and an overwhelming amou...
S5E72 · · 41:38
I share my latest realization about the Swim University home page. After discussing my own experiences with pond care, I decided to focus on offering a custom pool care plan instead ...
S5E71 · · 34:24
Focusing on the Swim University home page, I decided to transform it from a general landing page to a lead capture system tailored for pool owners. Historically, the page had a gener...
S5E70 · · 37:19
I'm discussing the ups and downs of March and laying out my plans for April. Despite a 30% traffic drop due to Google's algorithm changes, revenue increased thanks to effective Faceb...
S5E69 · · 17:59
I’m giving an update on the April Fools campaign I launched for Swim University. I created a faux product and promoted it across various platforms. The response was lukewarm; we've s...
S5E68 · · 46:52
Today, I’m sharing how I’m optimizing my work schedule to better manage my time and reduce stress. By focusing on concentrated, high-leverage tasks for a set number of hours each day...
S5E67 · · 41:13
I'm discussing the best ways to collect testimonials. Tactics for effective testimonials include avoiding incentives that offer monetary rewards, guiding customers with specific ques...
S5E66 · · 33:58
Brainstorming a pool urine detector 404 page and April Fool's event, I share how to design an engaging sales page for a fake product. Inspired by the myth of a pool urine detector dy...
S5E65 · · 01:03:13
I discuss the challenges of creating effective marketing for local businesses, emphasizing the need to understand the target audience. Using Swim University as an example, I highligh...
S5E64 · · 24:41
I've been experimenting with a content strategy shift that might surprise traditional SEO practitioners. We're a video-first education company, creating videos first and repurposing ...