Founder of SwimUniversity.com
S5E87 · · 34:37
I'm optimizing conversion rates by customizing headlines for different articles on Swim University. I explore how specific headlines can significantly increase subscriber rates and h...
S5E86 · · 28:55
I debated between consistency and quality in content creation, which was sparked by a discussion between Justin Jackson and Thomas Frank. Reflecting on my experiences with Swim Unive...
S5E85 · · 44:17
I dive into my passion for homebrewing, sharing insights into my brewing setup, recent upgrades, and upcoming beer projects. From my custom-built home brewery to my favorite brewing ...
S5E84 · · 43:55
I delve into the creation and testing of a new lead magnet for Swim University—a custom pool care plan. I discuss the development process, from using Typeform and Klaviyo to coding t...
S5E83 · · 28:09
I dive into an insightful email from Scott, discussing USPS package pickups, the pros and cons of renting office space versus working from home, and strategies for enhancing our pool...
S5E82 · · 24:29
I realized that my custom pool care plan had a conversion rate of 2.92%, matching the performance of our original cheat sheet. After mistakenly thinking no one signed up, I discovere...
S5E81 · · 26:26
I talk about the decision-making process behind launching a new custom pool care plan on Swim University. After struggling with the homepage's effectiveness, I created a more targete...
S5E80 · · 01:02:34
I discuss the concept of "How to Eat an Elephant" and explore the importance of breaking down big projects into manageable tasks. Reflecting on past experiences with Swim University,...
S5E79 · · 23:43
I’m excited to talk about an idea I’m exploring for Swim University: transforming it into a calm company. Inspired by Justin Jackson’s essay, "We Need More Calm Companies," I’m refle...
S5E78 · · 36:34
Balancing work and home life while working with family has been a unique journey. I've worked from home since 2011, and it's had its challenges, especially being an extrovert who thr...
S5E77 · · 21:01
I'm brainstorming a new mini-offer for my email list. This simple, compelling offer doesn't need a dedicated sales page; the emails will act as the sales letters. I'll send out two e...
S5E76 · · 31:12
Launching our new app, the Pool Care App, has been an exciting journey. Teaming up with an experienced developer, we’ve transformed an existing app into a Swim University-branded too...
S5E75 · · 56:27
I've been contemplating the impact of AI on the business landscape and how it's affecting independent creators like me. With companies like Google and Apple shifting their practices,...
S5E74 · · 36:40
I explore the process of designing a personalized pool care plan for Swim University, aiming to make our lead generation tool more engaging and effective. By focusing on user-specifi...
S5E73 · · 37:56
I dive into the power of tuning out external business advice and tuning into my own intuition and experiences. By stepping back from constant tactical advice and an overwhelming amou...
S5E72 · · 41:38
I share my latest realization about the Swim University home page. After discussing my own experiences with pond care, I decided to focus on offering a custom pool care plan instead ...
S5E71 · · 34:24
Focusing on the Swim University home page, I decided to transform it from a general landing page to a lead capture system tailored for pool owners. Historically, the page had a gener...
S5E70 · · 37:19
I'm discussing the ups and downs of March and laying out my plans for April. Despite a 30% traffic drop due to Google's algorithm changes, revenue increased thanks to effective Faceb...
S5E69 · · 17:59
I’m giving an update on the April Fools campaign I launched for Swim University. I created a faux product and promoted it across various platforms. The response was lukewarm; we've s...
S5E68 · · 46:52
Today, I’m sharing how I’m optimizing my work schedule to better manage my time and reduce stress. By focusing on concentrated, high-leverage tasks for a set number of hours each day...
S5E67 · · 41:13
I'm discussing the best ways to collect testimonials. Tactics for effective testimonials include avoiding incentives that offer monetary rewards, guiding customers with specific ques...
S5E66 · · 33:58
Brainstorming a pool urine detector 404 page and April Fool's event, I share how to design an engaging sales page for a fake product. Inspired by the myth of a pool urine detector dy...
S5E65 · · 01:03:13
I discuss the challenges of creating effective marketing for local businesses, emphasizing the need to understand the target audience. Using Swim University as an example, I highligh...
S5E64 · · 24:41
I've been experimenting with a content strategy shift that might surprise traditional SEO practitioners. We're a video-first education company, creating videos first and repurposing ...
S5E63 · · 20:44
I've been working on Swim University's email strategy. I aim to treat email more like social media notifications, directing attention to long-form content on YouTube and our website....
S5E62 · · 35:23
I've been on a kick recently with templatizing everything. After dealing with bottlenecks in creating featured images for blog posts, I decided to templatize this process too. Inspir...
S5E61 · · 50:13
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S5E58 · · 53:28