I've been experimenting with a content strategy shift that might surprise traditional SEO practitioners. We're a video-first education company, creating videos first and repurposing them into blog posts, podcasts, shorts, and emails. Recently, I replaced a 5,000-word article on how to drain a pool with a concise 700-word script. The original article ranked #10 on Google, and I wanted to see if a more streamlined version would perform better. Additionally, I created separate posts for draining above-ground and in-ground pools, recognizing the trend towards short, targeted content. This approach mirrors the rise of short-form videos and AI-generated answers. We'll see how this impacts our rankings and user experience. If you have any questions, email me at matt@moneylab.co.
