I've been working on Swim University's email strategy. I aim to treat email more like social media notifications, directing attention to long-form content on YouTube and our website. For March, I planned video promotions, a filter cleanse BOGO sale, and an article on hot tub water testing. I've also switched from Yoast SEO to Rank Math and migrated to the Gutenberg editor in WordPress for better features and efficiency. If you have any feedback or questions, email me at matt@moneylab.co.
