Episodes

Should I Create "Slop" Content?

S6E55 · March 21, 2025 · 22:58

These are popular in the commentary and YouTube drama spaces. It's basically a secondary channel for live, casual, and unscripted content that is mainly used for keeping an existing ...

I Officially Stopped Selling White Labeled Products

S6E54 · March 20, 2025 · 28:45

Yup. Here's what happened and what I would have done differently.

How to Write Copy When You Suck At It (A Complete Guide)

S6E53 · March 19, 2025 · 42:08

This is for someone competent in their domain but has no experience in marketing or selling. Here's the advice I would give them on copywriting.

I Created 301 Reels and Here’s What I Learned

S6E52 · March 18, 2025 · 46:23

Let's discuss the time investment vs. return analysis, starting small, templates, and what I would do differently going forward.

Promote In Public, Sell In Secret

S6E51 · March 17, 2025 · 46:25

I hope the title speaks for itself. But if not, it's about selling via email.

My SOP for Selling Self-Published Books

S6E50 · March 14, 2025 · 27:57

Here's my standard operating procedure for handling lost shipments, damaged books, customer refunds, and compensation options (full refunds, replacements, digital copies, etc.).

How Staying Top Of Mind is Growing My Business (And Life)

S6E49 · March 13, 2025 · 31:59

This is my new marketing strategy. It's dead simple. But it's hard to pull off. Here's my process...

The Importance of Originality and Developing Taste

S6E48 · March 12, 2025 · 28:09

Is true originality possible? How can content stand out in crowded markets? How do we develop unique approaches rather than copying others? When is pursuing originality worth the inv...

How I Publish More Content

S6E47 · March 11, 2025 · 31:24

"Publishing should be about the benefit it provides for the consumer (not the benefit it provides for you). If you have that mindset, you're much more likely to create something that...

Should I Create AI-Generated Software?

S6E46 · March 10, 2025 · 29:17

My thoughts on courses teaching you how to Build Your Own Software with AI. Is this a scam specifically? And, are these types of products a scam in general?

My Daily Promotional Tasks

S6E45 · March 7, 2025 · 25:02

I talk about 4 things I do every weekday to promote my products to make sales.

NO MORE DISCOUNTING!

S6E44 · March 6, 2025 · 28:43

I decided to stop discounting all my products as a marketing tactic. Here's what I'm doing instead...

How I Monetize My Newsletter

S6E43 · March 5, 2025 · 30:01

I dive into my strategies for turning my newsletter into a revenue stream, sharing hard-earned insights on creating value without compromising the trust of my audience.

Sharing Business Thoughts From My Private Journal

S6E42 · March 4, 2025 · 31:14

Here is a list of ideas from my notes app to improve parts of my business.

Crafting A Designed Email In 11 Minutes

S6E41 · March 3, 2025 · 39:50

I built a system that lets me create a designed email fast. Let me walk you through it...

Systems! 2

S6E40 · February 28, 2025 · 57:48

The importance of building systems for scaling your business.

How to Get Out of Your Own Way

S6E38 · February 27, 2025 · 55:26

Stop overthinking. Start making MORE content. Here's my strategy...

Brainstorming Better Social Media Posts

S6E39 · February 26, 2025 · 01:14:49

I know I can come up with some good ideas on how to reach my audience without looking like a bunch of ads.

Developing a Facebook Posting Schedule

S6E37 · February 25, 2025 · 29:58

Let's brainstorm a schedule for creating more unique posts on Facebook to increase brand awareness.

How to NOT Tank Your Business

S6E36 · February 24, 2025 · 50:44

One of my favorite local businesses closed down abruptly and I want to discuss why and how to avoid this in my own business.

The Long Game of Brand Building (with MVS)

S6E35 · February 21, 2025 · 41:39

Discussing the strategic approach to building a lasting brand in a niche market, using Swim University's 18-year journey as a case study.

My 6 Principles of Website Design

S6E34 · February 20, 2025 · 36:04

Here are my key rules/principles in web design...Color ChoicesColor HierarchyFont Choices (Family and Size)Mobile-FirstNavigation SimplicityMake It About THEM— Not you.

Designing My Home to Sell and Ship Books

S6E33 · February 19, 2025 · 23:19

I turned an empty room in my home into a shipping bay for my book business.

Try This Before Making Your Next Piece of Content

S6E32 · February 18, 2025 · 21:38

Pre-production is more important than post production.Write a script (even if you don’t say it verbatim).Make it shorter.Make it so a 4th grader can understand.Test for resonance.Lis...

Starting a YouTube Channel From Scratch as a Beginner

S6E31 · February 17, 2025 · 32:52

What would I do if I were starting from zero as a YouTuber in 2025? No equipment experience, making thumbnails, camera experience, knowledge of editing videos, and so on. What softwa...

The Only 5 Emails You Need for a Successful Sale

S6E30 · February 14, 2025 · 11:06

A deep dive into my proven email sequence for sales campaigns and why each message serves a specific purpose.Teaser email (optional): Sent in advance of the sale, a teaser email can ...

How I Could Have Scaled Revenue Faster

S6E29 · February 13, 2025 · 36:07

Given what you know now that you didn't when you started, do you think you could have grown Swim University's revenue faster? If not, why? If so, how?

The $10,000 Marketing Mistake I Never Talk About

S6E28 · February 12, 2025 · 31:37

A candid look at a major marketing initiative that failed and the expensive lessons learned.Facebook advertising with zero trackingPaying for backlink serviceHiring too many writers ...

Thoughts on Selling Products to Businesses (B2B)

S6E27 · February 11, 2025 · 29:34

Have you thought about that for your own company? Do you just consider a percentage for every person who’s trained? or one price to train 100 people for instance?

How I Slowed Down After Taking a Break

S6E26 · February 10, 2025 · 27:31

I took a massive break at the end of 2024. And here's what I learned from that mental recharge.