S6E50 · · 27:57
Here's my standard operating procedure for handling lost shipments, damaged books, customer refunds, and compensation options (full refunds, replacements, digital copies, etc.).
S6E49 · · 31:59
This is my new marketing strategy. It's dead simple. But it's hard to pull off. Here's my process...
S6E48 · · 28:09
Is true originality possible? How can content stand out in crowded markets? How do we develop unique approaches rather than copying others? When is pursuing originality worth the inv...
S6E47 · · 31:24
"Publishing should be about the benefit it provides for the consumer (not the benefit it provides for you). If you have that mindset, you're much more likely to create something that...
S6E46 · · 29:17
My thoughts on courses teaching you how to Build Your Own Software with AI. Is this a scam specifically? And, are these types of products a scam in general?
S6E45 · · 25:02
I talk about 4 things I do every weekday to promote my products to make sales.
S6E44 · · 28:43
I decided to stop discounting all my products as a marketing tactic. Here's what I'm doing instead...
S6E43 · · 30:01
I dive into my strategies for turning my newsletter into a revenue stream, sharing hard-earned insights on creating value without compromising the trust of my audience.
S6E42 · · 31:14
Here is a list of ideas from my notes app to improve parts of my business.
S6E41 · · 39:50
I built a system that lets me create a designed email fast. Let me walk you through it...
S6E40 · · 57:48
The importance of building systems for scaling your business.
S6E38 · · 55:26
Stop overthinking. Start making MORE content. Here's my strategy...
S6E39 · · 01:14:49
I know I can come up with some good ideas on how to reach my audience without looking like a bunch of ads.
S6E37 · · 29:58
Let's brainstorm a schedule for creating more unique posts on Facebook to increase brand awareness.
S6E36 · · 50:44
One of my favorite local businesses closed down abruptly and I want to discuss why and how to avoid this in my own business.
S6E35 · · 41:39
Discussing the strategic approach to building a lasting brand in a niche market, using Swim University's 18-year journey as a case study.
S6E34 · · 36:04
Here are my key rules/principles in web design...Color ChoicesColor HierarchyFont Choices (Family and Size)Mobile-FirstNavigation SimplicityMake It About THEM— Not you.
S6E33 · · 23:19
I turned an empty room in my home into a shipping bay for my book business.
S6E32 · · 21:38
Pre-production is more important than post production.Write a script (even if you don’t say it verbatim).Make it shorter.Make it so a 4th grader can understand.Test for resonance.Lis...
S6E31 · · 32:52
What would I do if I were starting from zero as a YouTuber in 2025? No equipment experience, making thumbnails, camera experience, knowledge of editing videos, and so on. What softwa...
S6E30 · · 11:06
A deep dive into my proven email sequence for sales campaigns and why each message serves a specific purpose.Teaser email (optional): Sent in advance of the sale, a teaser email can ...
S6E29 · · 36:07
Given what you know now that you didn't when you started, do you think you could have grown Swim University's revenue faster? If not, why? If so, how?
S6E28 · · 31:37
A candid look at a major marketing initiative that failed and the expensive lessons learned.Facebook advertising with zero trackingPaying for backlink serviceHiring too many writers ...
S6E27 · · 29:34
Have you thought about that for your own company? Do you just consider a percentage for every person who’s trained? or one price to train 100 people for instance?
S6E26 · · 27:31
I took a massive break at the end of 2024. And here's what I learned from that mental recharge.
S6E25 · · 36:07
I don't think you ever talk about actually what's in your course, and how do you decide what's good about it and what's not, or what needs to be updated. Why a course and not a membe...
S6E24 · · 28:52
An episode introducing new people to the podcast.
S6E23 · · 35:32
Raise pricesDo less, but more on the things that workFocus on improving existing structures- do not invent new onesNiche down
S6E22 · · 34:45
Exploring when to deliberately keep your business small versus when to expand, based on Matt's experience growing Swim University with just a 3-person team.
S6E21 · · 36:51
New B-roll: a steady stream of new b-roll will keep our content looking fresh and provide us more opportunities for visual hooks.Running Ads: running low budget ads to our lead magne...