S5E69 · · 17:59
I’m giving an update on the April Fools campaign I launched for Swim University. I created a faux product and promoted it across various platforms. The response was lukewarm; we've s...
S5E68 · · 46:52
Today, I’m sharing how I’m optimizing my work schedule to better manage my time and reduce stress. By focusing on concentrated, high-leverage tasks for a set number of hours each day...
S5E67 · · 41:13
I'm discussing the best ways to collect testimonials. Tactics for effective testimonials include avoiding incentives that offer monetary rewards, guiding customers with specific ques...
S5E66 · · 33:58
Brainstorming a pool urine detector 404 page and April Fool's event, I share how to design an engaging sales page for a fake product. Inspired by the myth of a pool urine detector dy...
S5E65 · · 01:03:13
I discuss the challenges of creating effective marketing for local businesses, emphasizing the need to understand the target audience. Using Swim University as an example, I highligh...
S5E64 · · 24:41
I've been experimenting with a content strategy shift that might surprise traditional SEO practitioners. We're a video-first education company, creating videos first and repurposing ...
S5E63 · · 20:44
I've been working on Swim University's email strategy. I aim to treat email more like social media notifications, directing attention to long-form content on YouTube and our website....
S5E62 · · 35:23
I've been on a kick recently with templatizing everything. After dealing with bottlenecks in creating featured images for blog posts, I decided to templatize this process too. Inspir...
S5E61 · · 50:13
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