S6E40 · · 57:48
The importance of building systems for scaling your business.
S6E38 · · 55:26
Stop overthinking. Start making MORE content. Here's my strategy...
S6E39 · · 01:14:49
I know I can come up with some good ideas on how to reach my audience without looking like a bunch of ads.
S6E37 · · 29:58
Let's brainstorm a schedule for creating more unique posts on Facebook to increase brand awareness.
S6E36 · · 50:44
One of my favorite local businesses closed down abruptly and I want to discuss why and how to avoid this in my own business.
S6E35 · · 41:39
Discussing the strategic approach to building a lasting brand in a niche market, using Swim University's 18-year journey as a case study.
S6E34 · · 36:04
Here are my key rules/principles in web design...Color ChoicesColor HierarchyFont Choices (Family and Size)Mobile-FirstNavigation SimplicityMake It About THEM— Not you.
S6E33 · · 23:19
I turned an empty room in my home into a shipping bay for my book business.
S6E32 · · 21:38
Pre-production is more important than post production.Write a script (even if you don’t say it verbatim).Make it shorter.Make it so a 4th grader can understand.Test for resonance.Lis...
S6E31 · · 32:52
What would I do if I were starting from zero as a YouTuber in 2025? No equipment experience, making thumbnails, camera experience, knowledge of editing videos, and so on. What softwa...
S6E30 · · 11:06
A deep dive into my proven email sequence for sales campaigns and why each message serves a specific purpose.Teaser email (optional): Sent in advance of the sale, a teaser email can ...
S6E29 · · 36:07
Given what you know now that you didn't when you started, do you think you could have grown Swim University's revenue faster? If not, why? If so, how?
S6E28 · · 31:37
A candid look at a major marketing initiative that failed and the expensive lessons learned.Facebook advertising with zero trackingPaying for backlink serviceHiring too many writers ...
S6E27 · · 29:34
Have you thought about that for your own company? Do you just consider a percentage for every person who’s trained? or one price to train 100 people for instance?
S6E26 · · 27:31
I took a massive break at the end of 2024. And here's what I learned from that mental recharge.
S6E25 · · 36:07
I don't think you ever talk about actually what's in your course, and how do you decide what's good about it and what's not, or what needs to be updated. Why a course and not a membe...
S6E24 · · 28:52
An episode introducing new people to the podcast.
S6E23 · · 35:32
Raise pricesDo less, but more on the things that workFocus on improving existing structures- do not invent new onesNiche down
S6E22 · · 34:45
Exploring when to deliberately keep your business small versus when to expand, based on Matt's experience growing Swim University with just a 3-person team.
S6E21 · · 36:51
New B-roll: a steady stream of new b-roll will keep our content looking fresh and provide us more opportunities for visual hooks.Running Ads: running low budget ads to our lead magne...