Matt Giovanisci

Matt Giovanisci


Founder of SwimUniversity.com

Appears in 503 Episodes

My Updated Business Plan for 2025

My Updated Business Plan for 2025

S5E177 · · 41:33

I've got big plans for changing my entire business to focus on the customer and not marketing. I'll explain...

What Happens to Podcasting Now?

What Happens to Podcasting Now?

S5E176 · · 24:47

What is Notebook LM? Should I be worried about it? What will happen to podcasts? Is AI going to take over my grandma? These questions are answered and more (or less).

Should I Make My Website Smaller?

Should I Make My Website Smaller?

S5E175 · · 29:00

If you're updating your website, should you remove a lot of your content? I know it feels like SEO is dead, but I have another take...

How I Would Improve SEO Content and High-Ticket Offers

How I Would Improve SEO Content and High-Ticket Offers

S5E174 · · 24:46

This is my step-by-step framework for updating an SEO post in 2025. Plus, my future online education product plan.

My Take on Copywriting For Sales Pages

My Take on Copywriting For Sales Pages

S5E173 · · 24:17

"Sold!" You'll get the reference if you listen.

A Course Selling Funnel Worth Trying

A Course Selling Funnel Worth Trying

S5E172 · · 42:40

Hey, Susan! This one's for you. And also for me. Because it got me thinking a lot about how I can improve my own course sales process.

Short Term Thinking Almost Killed My Business

Short Term Thinking Almost Killed My Business

S5E171 · · 37:50

On the Money Lab podcast, Matt Giovanisci takes you behind the scenes of running a million-dollar online education business. Topics include SEO, email marketing, sales, digital produ...

How AI Is Destroying My Creative Process

How AI Is Destroying My Creative Process

S5E170 · · 25:55

Can I curse in podcast episode descriptions? Because this episode could also be titled "F**k AI."

What I Learned Analyzing 167 Emails

What I Learned Analyzing 167 Emails

S5E169 · · 29:00

If you're interested in email marketing (which I believe is the best way to make more profit in your business), then you should listen to this episode. I learned a lot!

A Year of Business Ideas in 40 Minutes

A Year of Business Ideas in 40 Minutes

S5E168 · · 41:07

I opened up my brain dump document and read the whole thing in this episode (with explanations).

3 Ways to Film Better Content

3 Ways to Film Better Content

S5E167 · · 33:43

I like building a massive library of b-roll footage I can use in my video content to make it scalable. But I need a better way. Here's what I came up with.

I Analyzed My Best Videos And Discovered This…

I Analyzed My Best Videos And Discovered This…

S5E166 · · 41:30

What a tease! You just have to listen. But only if you make video content.

Systems!

Systems!

S5E165 · · 32:18

On the Money Lab podcast, Matt Giovanisci takes you behind the scenes of running a million-dollar online education business. Topics include SEO, email marketing, sales, digital produ...

The Reason I Answer Every Comment and Email

The Reason I Answer Every Comment and Email

S5E164 · · 27:07

This is true. I answer every email and comment. But why? I thought you were supposed to outsource that stuff?! Maybe, but here's the real reason I do this.

My BRUTE FORCE Content Creation Strategy

My BRUTE FORCE Content Creation Strategy

S5E163 · · 38:40

Before you have a system or framework, you just gotta battle your way through a process in order to make it effective later. This is how I create new types of content to eventually b...

Let’s Talk About Pricing Products

Let’s Talk About Pricing Products

S5E162 · · 40:22

You're probably underpricing your products. I assume this because I'm guilty of this, too. So, let's discuss how we can fix this problem.

Only Play Games You Know You Can Win

Only Play Games You Know You Can Win

S5E161 · · 34:51

On the Money Lab podcast, Matt Giovanisci takes you behind the scenes of running a million-dollar online education business. Topics include SEO, email marketing, sales, digital produ...

Focus 4

Focus 4

S5E160 · · 35:31

In this ongoing series, I share my thoughts on why FOCUS is the single most important business skill every entrepreneur needs to have.

Improving Social Media Marketing In The Off Season

Improving Social Media Marketing In The Off Season

S5E159 · · 29:46

My TikTok shop account was suspended. How did this happen? And what is my plan to fix my social media strategy going forward.

Ideas on Scaling Video Content

Ideas on Scaling Video Content

S5E157 · · 53:10

If I couldn't do YouTube anymore, what would I replace it? Here's exactly what I would do. And hint: it's not replacing it; it's scaling it.

Blogging Vs Video

Blogging Vs Video

S5E158 · · 21:25

On the Money Lab podcast, Matt Giovanisci takes you behind the scenes of running a million-dollar online education business. Topics include SEO, email marketing, sales, digital produ...

My 2025 SEO Strategy [UPDATE]

My 2025 SEO Strategy [UPDATE]

S5E156 · · 32:01

On the Money Lab podcast, Matt Giovanisci takes you behind the scenes of running a million-dollar online education business. Topics include SEO, email marketing, sales, digital produ...

Patience Vs Focus

Patience Vs Focus

S5E155 · · 40:32

On the Money Lab podcast, Matt Giovanisci takes you behind the scenes of running a million-dollar online education business. Topics include SEO, email marketing, sales, digital produ...

Email List Cleanse and Wide Sales Funnels

Email List Cleanse and Wide Sales Funnels

S5E154 · · 28:13

On the Money Lab podcast, Matt Giovanisci takes you behind the scenes of running a million-dollar online education business. Topics include SEO, email marketing, sales, digital produ...

Never Quit Never Quitting

Never Quit Never Quitting

S5E153 · · 42:49

On the Money Lab podcast, Matt Giovanisci takes you behind the scenes of running a million-dollar online education business. Topics include SEO, email marketing, sales, digital produ...

How I Would Run a Content-Only Business

How I Would Run a Content-Only Business

S5E152 · · 36:54

On the Money Lab podcast, Matt Giovanisci takes you behind the scenes of running a million-dollar online education business. Topics include SEO, email marketing, sales, digital produ...

How To Make More Money With Email Marketing

How To Make More Money With Email Marketing

S5E151 · · 41:57

On the Money Lab podcast, Matt Giovanisci takes you behind the scenes of running a million-dollar online education business. Topics include SEO, email marketing, sales, digital produ...

The Future of SEO and Site Structure

The Future of SEO and Site Structure

S5E150 · · 53:39

On the Money Lab podcast, Matt Giovanisci takes you behind the scenes of running a million-dollar online education business. Topics include SEO, email marketing, sales, digital produ...

Q&A: Health, Wealth, and SEO

Q&A: Health, Wealth, and SEO

S5E149 · · 36:20

On the Money Lab podcast, Matt Giovanisci takes you behind the scenes of running a million-dollar online education business. Topics include SEO, email marketing, sales, digital produ...

How I Stay Confident In My Business

How I Stay Confident In My Business

S5E148 · · 36:42

On the Money Lab podcast, Matt Giovanisci takes you behind the scenes of running a million-dollar online education business. Topics include SEO, email marketing, sales, digital produ...