Episodes

Latest Episode
5 Questions: Google Algorithm Changes and What Happens When You Die

5 Questions: Google Algorithm Changes and What Happens When You Die

S1E92 · · 51:24

It's listener question time! Matt and Andrew answer everything from how to keep on top of the changes to the Google algorithm, how to treat nofollow vs. dofollow links and how site p...

Practical SEO Writing Strategies with Michelle Lowery

Practical SEO Writing Strategies with Michelle Lowery

S1E91 · · 01:15:47

Good news: SEO isn't as complicated as you think. Digital content editor and writer Michelle Lowery joins the show to share her best practices for SEO writing and editing. Matt and M...

The Untapped Value of The Network

The Untapped Value of The Network

S1E90 · · 54:18

Why is it so dang hard to ask for help? Matt and Andrew debate why they have so much trouble reaching out to their network and asking for favors -- even though they both have entrepr...

Small Changes, Big Payoffs

Small Changes, Big Payoffs

S1E89 · · 51:37

Earning thousands more a month with just a flip of the switch? It's possible. Small changes can pay off in big ways in the online business world. Matt and Andrew talk about the tiny ...

A Blueprint for Growing Your YouTube Channel with Tom Martin

A Blueprint for Growing Your YouTube Channel with Tom Martin

S1E88 · · 01:25:33

How do you hack the YouTube algorithm? Tom Martin joins the show to teach us everything he knows about YouTube SEO and do a live teardown of Matt's Swim University YouTube channel. T...

Failed Experiments Selling Sponsorships and Ads

Failed Experiments Selling Sponsorships and Ads

S1E87 · · 55:29

There's money to be made in the advertising world. But is it the right business model for everyone? Both Matt and Andrew have made a living selling sponsorships and advertising throu...

Unidentified Shiny Objects

Unidentified Shiny Objects

S1E86 · · 55:38

Ooh, piece of candy! As entrepreneurs, we're constantly being sold on new ideas. And some of us end up "impulse buying" those new ideas. It's classic Shiny Object Syndrome. Like an e...

A YouTube Content Hypothesis

A YouTube Content Hypothesis

S1E85 · · 01:03:11

YouTube is soooo hot right now. Matt's noticing an uptick in sales, traffic and ad revenue from the new YouTube videos he's produced and published for SwimU. So he's running an exper...

Business Boundaries and Staying Focused

Business Boundaries and Staying Focused

S1E84 · · 45:41

FOCUS, PEOPLE! Both Matt and Andrew have historically sucked at setting boundaries with their businesses and focusing on what they actually need to do. But all that's about to change...

5 Questions: Seasonal Niches, Improving Affiliate Conversions and Stolen Ideas

5 Questions: Seasonal Niches, Improving Affiliate Conversions and Stolen Ideas

S1E83 · · 45:15

You've got business questions, we've got business answers! Matt and Andrew bring all the A's to your Q's, including a deep dive into measuring click-through rates and why goals might...

Finding New Income Streams

Finding New Income Streams

S1E82 · · 59:19

Matt needs money! He's already trimmed his costs down to the bone in his business and now he wants to focus on efficient ways to ratchet up his revenue. So how can he increase the fl...

The Road to $15,000 MRR

The Road to $15,000 MRR

S1E81 · · 49:02

Getting to $15,000 monthly recurring revenue in 6 months... piece of cake, right? Matt and Andrew have challenged themselves to get their product Lasso into the hands of 300 customer...

Rebooting Our Business Operating Systems

Rebooting Our Business Operating Systems

S1E80 · · 50:06

You know you should have processes in place for your business. So why does every entrepreneur avoid this? At what point is it time to create better processes versus always fixing thi...

When Email Marketing Advice Doesn't Work

When Email Marketing Advice Doesn't Work

S1E79 · · 52:24

Spoiler: classic email marketing tactics don't work for every online business. Can complex marketing funnels, slow drip campaigns and content upgrades actually hurt sales? Matt and A...

Total Business Makeover with Travis Sherry

Total Business Makeover with Travis Sherry

S1E78 · · 01:33:26

WWMD (What Would Matt Do)? Travis Sherry of Extra Pack of Peanuts joins the show as Matt plays business consultant and dives into what's working and what's not on Travis' website. Tr...

5 Questions: Trashing Articles, Customer Feedback and Working Solo

5 Questions: Trashing Articles, Customer Feedback and Working Solo

S1E77 · · 41:32

It's listener question time again! Matt and Andrew unpack all of your burning questions. How do you save an article that flopped in the SEO rankings? What should you focus on if you'...

Getting Out Of Our Own Way

Getting Out Of Our Own Way

S1E76 · · 54:21

Move, please! Get out the way! Like any good entrepreneur that cares too much, Matt and Andrew are prone to self-sabotaging the very same business that they love so dearly. So how do...

Behind The Money Lab Curtain

Behind The Money Lab Curtain

S1E75 · · 01:05:59

It's the one year anniversary of the Money Lab Podcast! Steph Halligan joins the show today to celebrate with Matt and take a behind-the-scenes look at everything that goes into an e...

When Does It End?

When Does It End?

S1E74 · · 01:01:24

Time to wrap it up? Matt and Andrew debate how to know when it's stop growing a revenue-generating website. Is there a moment when an online business is “done” and it’s time to move ...

Running a Paid Community with Jason Moore

Running a Paid Community with Jason Moore

S1E73 · · 57:23

A subscription-based online community sounds good in theory, but what does it actually take to run a monthly membership site? Jason Moore stops by to explore the payoffs and challeng...