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When Email Marketing Advice Doesn't Work (Greatest Hits)

When Email Marketing Advice Doesn't Work (Greatest Hits)

S2E107 · · 52:24

We're sharing more Money Lab's greatest hits, all December long! (This episode originally aired May 2019). Spoiler: classic email marketing tactics don't work for every online busine...

Finding New Income Streams (Greatest Hits)

Finding New Income Streams (Greatest Hits)

S2E106 · · 59:19

We're celebrating the holiday season by sharing the best Money Lab episodes@ And we're kicking things off with this super popular episode, which originally aired June 2019. Matt need...

Frictionless Course Creation

Frictionless Course Creation

S2E105 · · 01:01:33

Have you ever procrastinated creating an online course? Yeah, neither have we... Never. Nope. Matt and Andrew talk about the magic that happens when you find the perfect software for...

Building A YouTube Engine with Thomas Frank

Building A YouTube Engine with Thomas Frank

S2E104 · · 01:30:55

If you're a creative, the pressure to make perfect, consistent content is real. Thomas Frank, aka Thomas the Frank Engine, aka the College Info Geek, joins the show to talk about gro...

A Long Road to $15K MRR: The Lasso Experiment

A Long Road to $15K MRR: The Lasso Experiment

S2E103 · · 50:56

"Let's just launch a SaaS company and become super successful in 6 months!" they said. "This will be soooo easy!" they said. Well, not so much. Matt and Andrew talk about the launch ...

5 Questions: Picking a Niche, Negative SEO, and Trusting Yourself

5 Questions: Picking a Niche, Negative SEO, and Trusting Yourself

S2E102 · · 48:55

Welcome to another listener question epsiode! Matt and Andrew respond to all the Qs from Twitter and email (keep them coming!). From negative SEO and Google penalties to what metrics...

Fueling Your Business Fire with Brandon The Mad Fientist

Fueling Your Business Fire with Brandon The Mad Fientist

S2E101 · · 01:20:31

Come on baby, light my business fire! (The Doors. Nailed it). Matt and Andrew are joined by Brandon from MadFientist.com to talk about staying motivated in their online businesses. B...

The Science Facebook Ads and Knowing Your Audience with Mojca Zove

The Science Facebook Ads and Knowing Your Audience with Mojca Zove

S1E100 · · 01:14:31

It's all about who you know. And you should really know your audience. Mojca Zove, the founder of SuperSpicyMedia.com and TheScienceOfFacebookAds.com, joins the show to talk all abou...

Converting Visitors Into Customers with Brennan Dunn

Converting Visitors Into Customers with Brennan Dunn

S1E99 · · 01:29:07

You can't say the wrong thing to the right person -- but saying the right thing sure helps with sales! Brennan Dunn, the founder of RightMessage.com, joins the show to chat about per...

Taking Affiliate Marketing Seriously and Testing Our Links

Taking Affiliate Marketing Seriously and Testing Our Links

S1E98 · · 49:00

Hot links, coming through! Matt and Andrew make most of their income through affiliate marketing, so it makes sense to give their links a little love once and awhile. They discuss ho...

Software as a Lifestyle Business with Corbett Barr

Software as a Lifestyle Business with Corbett Barr

S1E97 · · 01:10:41

How do you launch, market and sell a new product without going totally crazy? Corbett Barr, the founder of Fizzle.co and Palapa.co, joins the show to chat about his new SaaS business...

The YouTube Experiment Worked And Made $12K+

The YouTube Experiment Worked And Made $12K+

S1E96 · · 01:14:24

Matt's been running an experiment to increase his YouTube ad revenue and sell more of his digital products through his videos. And guess what? It totally worked! In this episode, Mat...

Own Your Weird Way in Business with Jason Zook

Own Your Weird Way in Business with Jason Zook

S1E95 · · 01:27:06

Being weird pays off. Jason Zook, the King of Weird Business Models, joins the show today to talk about all of the crazy businesses he’s started over the years and to celebrate his n...

Is It Worth It? Analyzing Our Business Expenses

Is It Worth It? Analyzing Our Business Expenses

S1E94 · · 54:45

The ultimate dream: spend a dollar in your business, earn ten dollars on the other side. But calculating business ROI isn't such simple math. Matt and Andrew discuss how they justify...

Money-Making Hobby Sites with Sean Ogle

Money-Making Hobby Sites with Sean Ogle

S1E93 · · 51:39

Should you try turning a hobby you love into a money-making website? Sean Ogle, founder of BreakingEighty.com and LocationRebel.com, joins the show to talk about turning a hobby into...

5 Questions: Google Algorithm Changes and What Happens When You Die

5 Questions: Google Algorithm Changes and What Happens When You Die

S1E92 · · 51:24

It's listener question time! Matt and Andrew answer everything from how to keep on top of the changes to the Google algorithm, how to treat nofollow vs. dofollow links and how site p...

Practical SEO Writing Strategies with Michelle Lowery

Practical SEO Writing Strategies with Michelle Lowery

S1E91 · · 01:15:47

Good news: SEO isn't as complicated as you think. Digital content editor and writer Michelle Lowery joins the show to share her best practices for SEO writing and editing. Matt and M...

The Untapped Value of The Network

The Untapped Value of The Network

S1E90 · · 54:18

Why is it so dang hard to ask for help? Matt and Andrew debate why they have so much trouble reaching out to their network and asking for favors -- even though they both have entrepr...

Small Changes, Big Payoffs

Small Changes, Big Payoffs

S1E89 · · 51:37

Earning thousands more a month with just a flip of the switch? It's possible. Small changes can pay off in big ways in the online business world. Matt and Andrew talk about the tiny ...

A Blueprint for Growing Your YouTube Channel with Tom Martin

A Blueprint for Growing Your YouTube Channel with Tom Martin

S1E88 · · 01:25:33

How do you hack the YouTube algorithm? Tom Martin joins the show to teach us everything he knows about YouTube SEO and do a live teardown of Matt's Swim University YouTube channel. T...

Failed Experiments Selling Sponsorships and Ads

Failed Experiments Selling Sponsorships and Ads

S1E87 · · 55:29

There's money to be made in the advertising world. But is it the right business model for everyone? Both Matt and Andrew have made a living selling sponsorships and advertising throu...

Unidentified Shiny Objects

Unidentified Shiny Objects

S1E86 · · 55:38

Ooh, piece of candy! As entrepreneurs, we're constantly being sold on new ideas. And some of us end up "impulse buying" those new ideas. It's classic Shiny Object Syndrome. Like an e...

A YouTube Content Hypothesis

A YouTube Content Hypothesis

S1E85 · · 01:03:11

YouTube is soooo hot right now. Matt's noticing an uptick in sales, traffic and ad revenue from the new YouTube videos he's produced and published for SwimU. So he's running an exper...

Business Boundaries and Staying Focused

Business Boundaries and Staying Focused

S1E84 · · 45:41

FOCUS, PEOPLE! Both Matt and Andrew have historically sucked at setting boundaries with their businesses and focusing on what they actually need to do. But all that's about to change...

5 Questions: Seasonal Niches, Improving Affiliate Conversions and Stolen Ideas

5 Questions: Seasonal Niches, Improving Affiliate Conversions and Stolen Ideas

S1E83 · · 45:15

You've got business questions, we've got business answers! Matt and Andrew bring all the A's to your Q's, including a deep dive into measuring click-through rates and why goals might...

Finding New Income Streams

Finding New Income Streams

S1E82 · · 59:19

Matt needs money! He's already trimmed his costs down to the bone in his business and now he wants to focus on efficient ways to ratchet up his revenue. So how can he increase the fl...

The Road to $15,000 MRR

The Road to $15,000 MRR

S1E81 · · 49:02

Getting to $15,000 monthly recurring revenue in 6 months... piece of cake, right? Matt and Andrew have challenged themselves to get their product Lasso into the hands of 300 customer...

Rebooting Our Business Operating Systems

Rebooting Our Business Operating Systems

S1E80 · · 50:06

You know you should have processes in place for your business. So why does every entrepreneur avoid this? At what point is it time to create better processes versus always fixing thi...

When Email Marketing Advice Doesn't Work

When Email Marketing Advice Doesn't Work

S1E79 · · 52:24

Spoiler: classic email marketing tactics don't work for every online business. Can complex marketing funnels, slow drip campaigns and content upgrades actually hurt sales? Matt and A...

Total Business Makeover with Travis Sherry

Total Business Makeover with Travis Sherry

S1E78 · · 01:33:26

WWMD (What Would Matt Do)? Travis Sherry of Extra Pack of Peanuts joins the show as Matt plays business consultant and dives into what's working and what's not on Travis' website. Tr...