The Lifeblood of My Business

Matt: Hi.

I know it's been a minute.

It's been a while.

But, uh, I have something I want
to talk about today and that's why.

I decided to record this because.

I sent out an email last week.

To the people over at money lab.

You.

And, uh, I sat on another email.

I send out emails.

That's the jest, but I want
to specifically talk about the

email that I sent out last week.

That was titled the lifeblood of
my business, which was all about.

The summit up creating content.

And today.

I want to go on a little rant.

And also share some behind the
scenes stuff about my business.

And then just kind of what I think about.

Going forward and scaling and growing
your business because I think.

A lot of people.

And I, it's not even a tactic.

It's not even a, uh, a trick.

It's it's the thing that no one wants to
hear, but everyone needs to hear it over

and over and over again, including myself.

Because I sometimes forget.

But.

But anyway, before we, uh, Get too deep.

Let me play the intro.

You know, I got to play
the intro because branding.

That's really the only reason we do it.

Anyway.

Let's talk about the
lifeblood of my business.

Now I'm going to get a.

Let's just get into it.

So, this is the thing that I think a lot
of people, including myself, like I said,

in the intro that need to hear this.

And I get asked the same
questions all the freaking time.

And.

To tell you, I mean, I'm not, I'm
just going to go into, I have this

big spreadsheet of people who, who
email me or sign up for my email list.

And I asked them,

You know, what's the biggest
challenge that you're struggling with.

Okay.

And I'm going to read some to
you completely anonymous because.

I'm just going to scroll through
and I'm going to read some.

And I, and tell me if, if any
of these resonate with you.

Okay.

I'm a freelance writer and I'm trying
to transition into creating a niche.

My writing's good, but my
keyword research sucks.

What do I do?

All right.

How do I find a topic to turn into a
site like you have with some university?

I'm trying to figure out
where I am on my SEO journey.

Uh, You know, I need affiliate
marketing strategies.

I need more website visits.

Content creation.

I want to get better at
SEO, but it's complicated.

I want to grow my traffic.

I want to sell products, but I don't
know if it's time to sell products.

Oh,

I really want to make money.

That's like, it's just, you know,
I really want to grow faster, but

I don't know if it's possible.

Here's the thing, like I could read
every single one of these questions.

And I could boil it
all down to one answer.

And that's exactly what I was
trying to do in this email.

And.

What I wrote in the email specifically,
and I know you probably already

read it, but it's like, I get
asked, I want to start a website,

but I don't know where to start.

I don't know where I need to focus in
my current online business and I want

to grow my income, but I can't figure
out whether my efforts are better.

Uh, use the scale, my existing business,
or maybe we start something new.

So if you're in the early stages
and things are not growing as fast

as you'd like them to you start to.

Uh, you start to develop
shiny object, object syndrome.

And even if you're like me, And you've
been doing it for 15 freaking years.

You still have twinges of that?

I've I've gotten better.

Probably in the last five years.

To stay relatively focused on my things.

And I say that as somebody who has had
three brands for a very long time and

then started another SAS company and
then did this other frigging project

over here and, oh, I'm guilty of it.

And I wrote this.

For myself.

And.

For everyone else that
needs to really hear this.

And we all need to hear this sometime.

And I want to give some.

Uh, randiness about it, but I
also want to give you practical.

And, and what I've seen.

In, in kind of like
the later years, right.

Um, 15 years.

Right.

Is that right?

Hold on.

I started the site.

2004.

Technically 2006.

That's a little less than 15.

I think.

But.

It's a long frigging time to be
in the online business space.

Now I didn't make a
full-time living until.

Uh, 2011.

So just there that's 10 years.

So, yeah.

It's been, it has been over 15 years.

What am I talking about?

Um,

So.

Basically.

Content.

Is the name of the game.

And I could go through this
list and say, you know, People

struggle with creating content.

That's true, right?

Why do you struggle with creating content?

Because.

I think.

You don't really want to do it.

That's, you know, it's,
it's sort of like, And look.

I, I consider myself a creator in the
creator academy that we call it now.

Right.

Cause we have to give it a name.

And content is one of those things
that I used to rally against.

I used to say.

Are we calling a content, you make
videos, you make articles, you

write articles, whatever, whatever.

If you record podcast.

Honestly though, after all these
years, it's just easier to say content.

That's all.

It's just a, it's just a catch
all word and I'm fine with it.

Now.

I used to be, you know, cause
it's like I wanna, I, you

know, I grew up as an artist.

Or at least I thought I
was, you know, I was a cart.

I did cartoons, but not
really good, but I did that.

And I drew when I was a kid and
then it was really in the music

my whole life and still am.

But.

I considered myself artistic and creative.

And then I get into
business online business.

And then I think I got to focus
on all the business, these shit,

and then it's like, well, really?

It's the creative shit that got you here.

You know, and it's really the.

The driving force of it all.

But it's the hardest thing to do.

It's the absolute hardest thing to do.

It's so easy to spin up a landing
page, create an email opt in

form and all the technical shit.

It's so easy.

To build a frigging WordPress site and
to tweak it all day long, it's easy.

It's mind numbing.

It's nothing.

It's, it's just, it's not work.

It's it's it's fake work.

It's busy work.

Okay.

You ask anybody who's been
doing this as long as I have.

I'll give you the bare bones.

Uh, you know, strategy
to get where I am today.

Which is just, I don't give a shit.

You know, start up a WordPress site.

I don't care if it's the
20, 22 theme from WordPress.

I don't care.

The only thing that I would
tell people that matters.

Is too.

Create content and at a.

In an alarming rate.

But.

It should be good.

And that's where it all comes down
to and we'll get into all that.

So.

Everything that you are doing right now.

Everything.

Knock it off.

Stop doing it.

Because none of it really matters.

Now I say that jokingly.

But in a way it's a little true.

So let's just go back to my examples.

My challenges.

You know, I really want to optimize my
pages and create time is if somebody

has a challenge that somebody has.

That you're focusing on the wrong thing.

I can tell you that already.

You should probably create more content.

Is optimizing a good idea.

Yes.

But not in.

Like not as a replacement for creating
content in addition to, and that's why

content is hard because not only do
you have to create content, not only do

you have to film a YouTube video, edit
it, publish it, do all those things.

Not only do you have to sit down and
actually record a podcast like I'm

doing right now and edit it, upload it.

Promote it, all those
things that go into it.

Um, You also have a business, you know,
the podcast has to have a website.

As to have a place where people can.

You know, enter their email address.

Grow a business.

Speaking of which you can go to
money, lab.co/cheat sheet and

download my free cheat sheet.

If you want to sign up.

You probably already are, but here we are.

When you do that, I have courses for sale.

I had to build all those.

That's all content.

All of it.

You know, the website.

All of that.

There's all these pieces of it.

I have to send out an email.

I got it.

I got a tweet, something sometimes.

It's all content.

But there's also all these
little peripheral things, right.

I really want to learn the best
SEO practices for writing content.

That's what the, you know, so what do you,
what do you hear there in that challenge?

Not, I want to learn how to write content.

I want to learn SEO.

Right.

SEO is search engine optimization.

It's optimizing content.

So you're, you're doing SEO practices
before you actually write the content.

Is that smart?

I think that keyword research is
absolutely a smart thing to do.

But keyword research.

And that's what everybody, a
lot of people struggle with.

Keyword research.

And here's what I think here's why.

Because everyone's looking
for the magic keyword.

Right.

You get the magic keyword.

You write an article and two days later
you're ranked number one for it, and

you're getting traffic to your website
and that's just not how shit works.

Okay.

I don't care if the
keyword is email marketing.

Or I want to learn how to use
email marketing in convert kit.

I don't care if it's
either of those words.

It doesn't actually matter.

What's going to matter.

Is who is your audience?

Just not even Reese.

There's no research here.

Just who do you fucking want to talk to?

Okay.

Who's going to buy your shit.

And teach them something
that they don't know.

Something that you've already
learned and write that.

After you write that.

You can optimize for any keyword.

It doesn't matter.

The harder part is actually sitting
down and writing that whole thing.

Planning is okay.

Keyword research is fine.

But it takes me two
seconds to pick a keyword.

You just.

And you don't even need a
tool just going to Google.

And just type in.

A word.

It doesn't matter.

People are probably searching for it.

That's the other thing, too.

People are probably already searching
for it, unless you're going to say

something real stupid and niche.

Right.

Which, whatever.

But like here's an example.

And I wrote this, I think I
actually, uh, linked to this article.

Yeah.

So somebody emails me.

From Joe, I have the site brew, cabin.com.

It's about homebrewing
cause I'm a home brewer.

And somebody says, somebody emails
me from my email list and says,

You know, I wish you would write
an article about making hazy.

IPA's now the only reason they wrote me
that email is because I have a video.

I have a video that's out.

Uh, not teaching, you know, how
to brew a hazy IPA, but, but.

Essentially.

I know what I'm talking about.

They, and they understood that.

I know what I'm talking about.

And I've probably written
them emails about it too.

So I go, okay.

That's a great idea.

Let me just sit down and write.

Every single frigging thing I know about
making this one style of beer, which.

I have spent three plus years perfecting.

You know, Every single month, maybe
twice a month brewing the same style

of beer, changing little variables
here and there, learning new

things, implementing those things.

I can make a really, really good hazy IPA.

I am very confident in that I
know every single trick to get

any type of flavor out of it.

I feel very confident about that.

I had not written about it.

I told him my head.

And it's all a notes all in, in different,
you know, Google notes or apple notes.

And, and am I.

Homebrewing.

Apps and shit.

So that's where it all lived.

And so all I did was sit down and write.

It took me three days.

Because I had so much information.

So I had just so much information
and not only that I have to just,

not only do I have to sit down and
type, but I had to organize an into a.

Sections that I thought would
make sense in the proper order.

So if I were to learn this for the first
time, like this article would be my Bible.

It would be my, my, my.

Bookmarked like, Hey, this article
has everything I've ever asked for in

developing this recipe because that's
it's three plus years of my life.

There's the article itself.

Is good because it's
because I did the work.

For three years and just combined it.

All right.

That's why money lab works because
money lab is just me doing my.

Real life thing.

And then writing about.

But the writing part is hard
and the organizing part is hard.

The easy part.

The easy part.

Is optimizing it.

That's the easiest fucking
part of the whole thing.

So don't tell me that.

You know, before I write
anything, I need to learn SEO.

It's like, no, you need to write shit.

And then you need to SEO it.

Now I, that could be a me
contradicting myself a little bit.

But.

Look, I wrote an article.

I call it new England.

IPA's that's what I refer to my beers as.

But the internet just by doing
a little typing on the internet.

They call it hazy IPS.

That's the bigger term it's shorter.

So I went through my entire post
and changed it all to anytime I said

new England IPA changed to hazy IPA.

Whatever.

So it again, whatever.

And then, you know, there's tools and
shit that you can, you can do, but.

I only feel like I can do that because.

There's an article already there.

I've already created it so
I can just optimize it now.

And that person gave me this idea.

Now, if I were starting a web
website from scratch, I would

start, I would start personally
with what do people want to know?

And that's where keyword research
comes in is what do people

want to know right about it?

Do you know something
about it, then write that.

The thing is you have
to actually write it.

You can spend.

All this time, keyword researching.

And then you can send those
keywords off to a writing service

and they'll write something.

You'll come back and you'll
edit it and you'll, you'll

poop it out online or whatever.

But the thing is, is
like that sucks, right?

Because any asshole can do that.

Any person.

Can sit down and do
exactly what I just said.

They could go on Google, go.

Oh, how to write a textbook.

Cool.

I would like to rank for that.

Let me go on to.

upwork.com.

Type type type.

Oh Upwork.

I would like to hire a writer to write
me an article on how to write a textbook.

Oh, a hundred dollars sold.

And then you get this.

Piece of shit, article back.

And then you barely edited.

Right.

You're like, it's fine.

You know, I know English is their
second language, but the writing's fine.

And then you, and then you
just hit publish and you're

like, oh my content creator.

No you're doing with every fucking
other idiot in the world does and thinks

that they can run a business that way.

I'm sorry, for the harsh language.

I'm sorry for the.

Just the harshness of all of it.

But like that sucks.

And then you're like,
well, why am I not growing?

Because you're not doing anything.

You're not doing anything.

You're not adding any value or anything
to this world that somebody else

couldn't have done themselves also.

In any country.

At any age.

Anybody can do this.

So what's your unique thing.

That's why I don't, you
know, that's why I hate.

People who start affiliate
sites based on just some shit.

They don't know anything about.

And look, I know people
make money doing it.

But.

You know, It's not for
me and sustainability.

They end up selling the sites.

What ends up happening?

You know, That's what
happened with roasty?

It's like I got, I, you know, I stopped
caring and I got bored and I sold it.

So I didn't want to make
the content anymore.

But that's all it is.

That's why that site sold is
because there was content on it.

Not because I had a nice design.

I mean, I'm sure that helped a
little, but as because of its content

there and it just wasn't being.

You know, There was no.

Oh, I didn't put ads on the site,
so therefore anybody could have

bought it through ads on the site.

And there you go.

I know I'm being harsh.

But here's my big thesis.

In all of this.

Content.

Especially, if you give a shit about it.

Like just even a little bit of a shit,
and I'm not even saying that you have to.

You know, you can do the Upwork thing.

But like as an editor, Like, you
know, push your writers a little

harder and, and edit a little bit
better and create something that's

actually useful and not just more.

Garbagey words on the internet.

There's plenty of that.

And people do make
money at garbagey words.

You know, curation.

Whatever.

And there's there's uses there's
uses for that, but try just.

And if you do that,

Everything will get easier.

But like the online business parts.

That you decide to implement.

We'll be there and
we'll be easier for you.

Selling will be easier for you.

And I know that because.

I wrote.

There was, and it just goes back.

But I did the exact same thing.

And that's why I feel like.

I can be harsh about it a little bit.

And I know that I'm pulling it
from my own anecdotal experience,

but what the hell else do I have?

I'm not a researcher.

I'm not going out there and looking
at what other people are doing.

I don't give a shit.

To be honest.

I'm doing my thing and I'm trying to make,
I have a thesis in anything I do, right.

With, with some university.

My thesis is simple.

And this is something I had to,
I, you know, I had to, I fixed,

but I'll explain the whole thing.

So my thesis is simply, nobody
wants to be a backyard chemist.

Nobody.

Who owns a pool wants
to become a pool expert.

No one wants that.

They just want to swim in their pools.

And they want to swim
and clear, clean water.

Who doesn't, who wants to
swim in a piece of shit?

Like full of shit, like who wants this?

Who wants to no one.

But.

The other people that are out there
with these forums and other things.

It's like it's chemistry.

It's backyard chemistry.

And it's like it's pontificating and ego
boosting and all of this, like, you know,

it has to be this PPM, blah, blah, blah.

Who gives a shit.

That's not the point.

Like, that's fine for you.

And if that's what you want to do,
but that's not who my audience is,

and that's not who I want to serve.

Okay.

So that's my thesis.

So my goal.

Is to make pool care easy.

And I know that's like the most
cliche sentence ever, but that's it.

Now.

When I first started swimming university.

I didn't care about that.

I cared about what I think a lot
of people who start affiliate

sites or niche sites care about.

Traffic.

And clicks.

And my goal was to just write
as many pieces of garbage

content as humanly possible.

Or hire somebody to write as many
pieces of garbage content as humanly

possible and just get it published.

And then everything will work out.

And then everything.

Didn't work out and I struggled for seven
years until I finally realized that, oh,

no, it kind of have to give a little shit.

You kind of have to, you
know, care a little bit about

the content you're making.

So I just, so one day I
say to myself, fine, Matt.

Okay, I'm going to stop writing these 300
word post about robotic pool cleaners,

because that was the big keyword.

And that's what I could make
money on with affiliate links.

And instead, I'm going to write an
article on how to get rid of algae, the

way that I know how to do it, the way
that I've been teaching people since

13 years old, how to get rid of algae.

I did.

I just wrote everything I knew.

In in, and I was a bad writer.

But I kept at it.

And that article became
the number one article.

And got me so much traffic.

It was insane.

Now.

Unfortunately.

The robotic pool cleaners articles.

That's going to get me a lot more clicks
to affiliate links that are high paying

that are gonna, that are gonna make money.

But I couldn't, I could not rack
because I was writing such shit content.

But I started writing good
content where I tried.

And really had a unique opinion
about something and an a and no

one else was writing about it.

No one else was taking photos.

No one else was creating graphics.

No one else was filming videos.

And I did all of that
myself and I published it.

I just didn't have a
product on the other side.

But.

That's where this all gets better.

So I did that and then I did it again
with a cloudy pool post cause I'm like,

okay, people struggle with cloudy water.

Those are the two big ones.

So I'm going to write that post.

And I wrote that post and that became.

Even bigger of an article.

Great.

Now meanwhile had other articles that I
was writing, but those two in particular,

Huge.

But I still didn't have
anything to sell them.

Sure.

I could sell them like.

Uh, clarifiers and like little
chemicals here and there, but they're

20 bucks and how much you're making
on Amazon 3%, 2.7% on, on 20 bucks.

Give me a break.

When are you going?

When are you going to,
how is that a business?

That's not a business.

The margins are shit.

So that's when I created my course or
at the time I created an ebook first and

then eventually turned it into a course.

Which in hindsight, I wish.

I just did a course in the beginning.

But guess what?

Sales were much easier because I
had, I was attracting people who

own swimming pools who had issues.

And then I had something to sell
them that solve their problem even.

Further.

So.

Content makes everything easier.

And it's hard.

Like those two articles and the
articles that I've created since then.

Are hard to do that.

Hazy IPA article is, you
know, it's not ranking yet.

But if it ever ranks and
it may like, I didn't like.

I have another article and let
me just, I haven't looked in.

Y I'm going to do it in real time here.

So I have another article.

That I wrote, um, Called.

How to build a Keizer.

I think it's called.

Hold on.

Just going to search
the word Keizer in, uh,

And just Google.

Okay.

So I had this.

Keizer article on my website
that I paid somebody to write.

Okay.

Never ranked.

Fine.

But I, whatever that's where
you get no photos, no, nothing.

Just kind of like an article on the
generics of how to build a Keizer,

which, you know, there's, it's out there.

And so.

And I'm not saying you have to do
this, but this is just an example.

So I was headed the hardest
time to rank for that now.

When I type in the word Keizer,
which is a big search term

in, in the home brewing space.

I'm ranked number 1, 2, 3, 4, 5.

Okay.

And.

That article has been constantly going up.

Because.

If you look at it.

It's the best are it is by far.

The best article.

On.

Building a Keizer, like it just is.

And I have, I am very
confident in saying that.

One, it's got a video,
even though the video.

The video could be more helpful,
to be honest, it's, it's more

of a, it's more of a bit.

But what I did was I took parts of the
video and broke it down and made it

super, super detailed as a 27 minute read.

It's huge.

And it's got all custom
images, all custom graphics.

Uh, I actually built this thing and, and
all of the parts that I use to build it.

Pictures, just everything.

It's just massive.

Okay.

That is going to rank.

It's going to rank.

And it's getting there without me doing
any sort of link building or anything.

It's just the best article.

So I'm only saying that.

Because that article.

Is going to lead to way more sales
for me and way more affiliate

clicks, because is the most
incredibly helpful piece of content.

And only I could have done it.

Because I actually built
that Keizer and I did it.

I did it in real life and I wrote about
it and I was, I paid so much attention to

detail when I was creating that article.

And I, and I learned
this every fucking year.

That no matter what.

Yes.

I could pay somebody to write something.

Yes.

That will be a good article.

Especially if it's, you know, if
we pay well, because we're paying

for good, good, good writers.

Okay.

That's important.

Too.

There's an editor in chief.

There's somebody with quality control.

Who's looking over it and pushing those
writers to push it harder and better

and more detail and all of that stuff.

Yes, you can do it.

It requires some capital.

To do that.

But in the meantime, I'm still
writing all the money lab articles.

I'm still writing the brew cabin articles
at this point, because I'm the one

that's actually in the work I'm doing it.

Those articles are going to work.

They always do.

Because I give, I uniquely
give a shit about it.

And that's everything.

So.

That's that's my rant.

The rant is.

Just do content and do it yourself.

And then you can hire and, and
create a SOP and all that stuff.

But if you're just getting started,
he to write and you need to write good

and you need to write a lot or you
need to film, or you need to podcast,

it doesn't matter the form of it, but
you need to create something decent.

And if you create
something decent and good.

And it's an actually, you know, makes
the internet a little bit better

of a place because you created it.

Everything about your online
business is going to become easier.

If you want to run ads later.

You have content to run
ads with because it's good.

Right.

It's proven to be good.

You want to start social media, you
have tons of content to repurpose

because you already did the work.

It's already good.

And then it's just all
promotion after that.

Once you create the great thing, it's
all promotion and the consistency

of promotion, which is the secondary
thing that everyone wants to skip to.

Right.

Everyone wants to skip to that part.

You can't do it unless
you have great content.

And it attracts people and people actually
get value from it and read it and digest

it and sign up and all of that stuff.

Then Jesus Christ.

You could run ads directly
to blog posts that convert.

That's how good that's
what content can do.

It's like.

Yeah.

Anyway.

You get all that.

So.

Today.

I wrote an article or I wrote an email.

Basically saying, look.

Last week.

I said, I talked about all this content,
how important it is, blah, blah, blah.

Content is king.

We've been hearing that for
years easier said than done.

We know that fine.

Now.

I said all that.

I want to put.

My.

Uh, what's the phrase, like put my
money where my mouth is, but sort of,

like I said, swallow my own medicine.

The basically I'm telling you,
and it's important, but now I need

to, I need to lead by example.

Now I feel like in a way
I've done that, right.

I, I, if you look at some university,
even though I'm not a hundred percent.

Doing everything there we've, we've
been able to grow that outside

of just me creating content.

Took many years.

I told you we doing this since 2006.

I was doing most of the
work for the first 10.

Years and finally started to
get people to help me, but.

It's all built off that, you know, those
years and years of me creating content.

And now I have these other two brands.

And I need to.

I, you know, I've been creating
content and you've seen my YouTube

videos and you've seen my podcast.

You've heard my podcast,
but they're all infrequent.

And I know that because I'm
spread, I'm spread between.

Swim use sometimes and, and, and
money lab and brew cabin then.

And I like doing other
shit, you know, I, I, I.

I started helping, uh, consulting
in a, in a local business.

Cause I, cause you know, shiny object
syndrome, we're all guilty of it.

And I want to rededicate
myself in the next two seasons.

To two.

Not only growing my business
by creating content.

But putting it out there
for you to see as well.

Because.

That email I wrote last week.

Motivated a lot of people.

And.

That's all I'm trying to do here.

Is say, look.

I know there's other parts of
the business that are important.

I know that.

And I'm not saying to
sacrifice those things.

I'm just saying that you're
not putting enough weight.

On content.

Especially, you know, and
we're talking, I'm talking to

online business owners here.

If you're listening to this and you're,
and you're you do something else?

You know, it doesn't make sense, but.

That is the most important
thing it is marketing.

It is the thing that brings people
to your products and services.

That's it.

Okay.

So I'm going to.

Basically do this.

Create content across all three brands.

That I have.

And I'm going to share
those pieces with you.

And show you how I do them.

And just show you that it's.

How important it really is.

And share all the numbers and
stats that go behind those things.

That's kind of, and I think, you
know, it's like, this is me killing

two birds with one stone because.

Guess what.

I'm creating content for some university.

For brew cabin, my two brands
that are outside online business.

And then I'm sharing that on.

Money lab, which has grading content.

It's all it all.

It's a circle of life for me.

Uh, circle of business.

That said.

At the end of all these podcast,
I say to you, please shoot me an

email man@moneylab.co, because.

I am talking to now to no one.

I am talking into the, to the void.

Of my basement.

I don't have a co-host anymore.

Because I can just, you know, but I
need to create more of these things.

And that's what I'm gonna do.

So you'll see that.

You'll hear that.

You'll see.

Money lab emails have
been consistent at least.

And, uh, I I'm, I'm telling you
to email me because I want you to

join my little content crusade.

This.

This season, this year.

Because, you know what?

You might have an idea.

I don't even think of.

Now, when I say content,
what am I talking about?

So with, with some university, we have
somebody writing long form articles.

We have somebody doing long form videos.

But no, one's turning those into.

YouTube shorts or reels or tick talks?

No, one's repurposing
those into social media.

So I'm going to do that, do
that to start, and then maybe

put somebody in that position.

If it works.

It's all gonna, it all matters.

If it works.

And I'm going to do, I'm going to
try live pool schools on Facebook,

Instagram, that kind of shit.

See how that does.

We'll see.

It's all worth it.

It's all.

It's all good.

In the end.

Right.

Content is content.

I could even reshare it and via email
reshare those things on social or.

YouTube, whatever.

For brew cabin.

That hazy IPA article is just the start.

I got more.

I should just write and write and write.

I have four videos lined up this year
to create, I have not started a one.

I have the ideas.

I have pieces.

But I haven't.

I haven't really started.

But that was going to change this week.

And I should be.

I have, I have a fucking.

Brewery that I built.

In my garage.

That is content city.

That is the easiest form.

You know, I, I complain.

At least once a month.

That I don't have a swimming
pool or hot tub because I think.

If I had a sewing poor, hot tub,
not that I want to take care of

those things, but if I had them.

I could walk out back.

Take photos take video.

Give to I, it would be so
effortless for me to do that.

And yet I have the same thing
with brew cabin and I don't do it.

And yet I am sitting at my desk
with a camera and a light, and

I have not turned it on to talk
about online business whatsoever.

So something's missing.

Because it's hard.

I know it's hard.

So all of that said, I'm going to
share everything that I'm doing, how

I'm optimizing it and how I'm creating
it and staying sane while doing it.

Because that I think is
the most important part.

I am not a good, I'm
not good at consistency.

I will say that.

But if I get a bug up
my ass to do something.

I'm going to do it.

So that's what I'm, that's
my pledge here on the show.

And again, email me if you want
to join Madam money, lab.co.

In the meantime, go over to money.

lab.co/cheat sheet to download
my perfect blog post cheat sheet.

That's a good start.

If you want to do a blog post,
put those elements in there.

It's all you need to download it for free.

There's a little mini workshop after that.

It's an hour long.

If you want to buy it.

Um, it's got some setup for Google
analytics to know how much a blog post

has post is worth, which is nice to know.

All your, all the fruits of your
labor and how much they're actually

making you, especially if you have
products and services that you sell.

Otherwise.

Um, sorry, it's been so
long since the last show.

Uh, I will, uh, And I promise to do as
much more, more than I, that I'm able to.

And if you have any ideas again,
email me, matt@moneylab.co bye-bye.

Computer: please tell your
friends about this show.