S5E187
· 42:40
Hey, everyone. Welcome to Money Lab. My name is Matt Givonese. And for those of you who don't know me, I started a website back in 2006 called swimuniversity.com. Now Swim University is a website where I teach people how to take care of their pools and hot tubs.
Matt Giovanisci:And how I got into this is because when I was 13 years old, k, I was asked to work a summer job at a local pool and janitorial supply store. 13 years old, me and my best friend. And the reason we were asked to do that is because my best friend's neighbor was friends with the owners, and that's what we did. Every weekend during the summer, we'd go and work at this pool store. It was called Danzy's janitorial or pool and janitorial supply store.
Matt Giovanisci:And we would work over the weekend with an adult, and our job was to stock the shelves with pool chemicals, make sure everything was vacuumed and cleaned, and the store retail store was organized. We were ringing up customers, but mostly the adult was doing that, but we would sometimes do it. And when pool owners would come into the store, they'd bring their water samples, and we would go into the back, test it for them, and then write down the steps and the chemicals that they needed to add to their pool to get the to get the chemistry right. That was our job. And then we would also bring there was a big warehouse in the back, and we would bring, things in from the warehouse.
Matt Giovanisci:Anybody that needed a bag of sand for their filter, we'd load that up in their car. DE, we'd load that up into their car. And it was like a lot of grunt work, but there was some, you know, mental work as well because we were testing water. And it got to the point and here's the it it got to the point where these adults would come into the store, have a problem with their pool, and they would be asking a 13 year old boy what to do. That was me.
Matt Giovanisci:Now I got really into this. I am a hard worker. I'm a loyal worker. I enjoy being productive and being useful, and this was the first job that I ever had, and I stayed there for 3 years. And when I was 16 years old, I was I was running the entire store by myself.
Matt Giovanisci:No adult supervision, which is, I'm pretty sure, illegal. I'm not sure, but I ended up taking that to another store. There was another bigger pool store down the street in another town, and I went there, and I said, hey. I'd like a job. Fill out an application.
Matt Giovanisci:And I had prior experience, and I was the youngest person at that company to ever be hired. That was it. That was called Niagara Pools and Spas, and I worked there until gosh. I worked there on and off for a few years. I moved my way up to assistant manager at one point of this store.
Matt Giovanisci:Now this store, we sold hot tubs as well. So with a hot tub, pool supply, we sold pool tables and gaming room stuff. We also sold in ground and above ground pools. So we were also a pool pool builder and a pool installer. And so we had a sales department, we had the retail side of the business, and then there was the building side of the business.
Matt Giovanisci:I worked at this store for many years, probably, again, on and off for maybe 6, 7 years until one day, I was, I was in the store, and during this time, I had started a band. I was in a rock band. And we wrote our own songs, and we played on the weekends in Philadelphia mostly. And it was like a pop rock, nothing nothing earth shattering. But this was before social media, and we needed a website.
Matt Giovanisci:And none of us could afford to hire a web designer, and so I took it upon myself to learn how to design a website from scratch. And I did this by reading books, mostly, and trial and error. I would go on the computer, and I would open up notepad, and I would just type HTML until something came out. And I was able, I think over the course of maybe a year, I was able to put together a website for our band. And this is back when Internet Explorer was the only browser we had.
Matt Giovanisci:We didn't have any website builders like we do now, like Squarespace or Wix or Ghost or Webflow. We didn't have any of that. So everything I did was from scratch. I had to code everything from scratch. And because of this skill, I went into I went into work one day to the pool store, and I had pulled up my website on the store computer just to see if it looked good at the store computer.
Matt Giovanisci:Just as a test. And my boss caught me. He caught me doing that. Now, we weren't allowed to be on the internet. We weren't allowed to be looking up websites.
Matt Giovanisci:That was against the rules, but I did it anyway. And this is probably the best mistake I ever made because he looked at it and said, hey. You know you're not supposed to be looking at websites. And I said, yeah. I know.
Matt Giovanisci:I'm sorry, but that's, mine. And he's like, did you make this? And I said, yeah. I yeah. I made it.
Matt Giovanisci:And he went, okay. Just don't look at it again. Leaves, calls me, and says, why don't you come over to the corporate office for a second? I wanna talk to you. So I think I'm in trouble.
Matt Giovanisci:So I have to drive to the corporate office, which which in a different town. This is where we, where the big warehouse was, where all the corporate people worked, where the pool builders worked. And I went into my his office, and he offered me a side job to build the website for the company. And, of course, I accept it. It was not extra money.
Matt Giovanisci:It was just, hey. Would you be willing to come into work, and instead of working at the store, like, instead of being, like, you know, a retail employee, you know, bring your laptop, and you can work in one of the offices and and design the website. And I I yeah. Of course. So this is what I did.
Matt Giovanisci:Now, didn't go over well with the rest of the employees at the store because they just thought I was sitting on the computer doing nothing and not helping them, but I'm like, no. This is what I was told to do. So I got good at website design over this time period of time. Like I wasn't just designing my website and my business' website, but I was designing websites for everything and anything I could get my hands on. Like, just for fun because I was getting really good at it.
Matt Giovanisci:And then I a friend of mine was like, hey, you know, it seems like you're pretty good at this. I work at a company that sells website design to clients, and they'd pay you a lot more. And I'm like, oh, okay. He's like, you should apply. I'm gonna I'm gonna put you in touch with the owner of the company.
Matt Giovanisci:So it was this company called Miles Technologies. I I fill out an application, and I had to do a real time test. I had to build a website in front of them, and I I was I was timed. And I did it, obviously, and and this is, again, this is before people could really build like, this is not easy to do. This was like a high this is a special skill, and this is all self taught.
Matt Giovanisci:I never went to school for this. I never took an online course. I literally just read books and did trial and error and probably read some Internet sites. Internet sites. That's how old I am.
Matt Giovanisci:Read some Internet sites about building websites, and I was able to put shit together. I also learned Macromedia Flash, Dreamweaver. I learned which eventually were both bought by Adobe, and now there's no longer Flash, but I was doing all of those. And worked for this company, so I left the pool company. Right?
Matt Giovanisci:Their their website was built, left the pool company to go work at this website design company. I only worked there for 6 months. And the reason I like I look, working at this company, I would commute an hour each way. So I'd be in the car for 2 hours. I'd wear a suit to work.
Matt Giovanisci:Being a website designer, I'd wear a suit to work. I never saw a client. But the reason we had to wear suits is because they would walk clients through the hallways, and so everyone had to look professional. Hated it. Hated working there.
Matt Giovanisci:But thankfully, 6 months into the job, my old boss at the pool store calls me, and he says, hey, listen. Stop by the corporate office on your way home one day. So I stopped by, and he basically offers me a job being the marketing director for the entire pool company, 3 retail locations, and the corporate office with a 50,000 square foot warehouse and, you know, building pools, all that stuff. So I would be in charge of marketing the entire company, all, you know, all the stores, everything. And I said, yeah.
Matt Giovanisci:That sounds great because you're much closer to my house. It was only a 15 minute drive, supposed to an hour. Didn't have to wear a suit. Could wear whatever I wanted. I got my own office with a door.
Matt Giovanisci:Got my own computer, my own desk, my own shelving unit, my own I had windows. I was one of the only I was one of the only 2 people in the entire company that had a window in their office. I was 23, 24 maybe. Again, I also wanna point out, did not go to college. I was in a band and I hated school and I wasn't good at it and I had skills and I felt, nah, I don't need this.
Matt Giovanisci:I always made good money, you know, and now I had a good job making a salary. And I worked 9 to 5. And again, I got to come in at 9, leave at 5, didn't have to wear a suit, got to do something that required a ton of skill, got to build a ton of new skills in the process. And it was during this time, actually it was before this time, but it was around this time I'd had the idea to create swimuniversity.com. And the idea came from working in the pool stores, and people would come in and say, you know, I need help, and I would help them.
Matt Giovanisci:Right? I knew everything. I knew part numbers. You'd come in with a part. I could look at it and recite the part number to you, and I knew exactly where it was in the warehouse.
Matt Giovanisci:I was kind of, I was really into being good at it. I liked being good at pool care. And so I'm like, I you could probably put my like, all this knowledge that I have, you could probably put it all online. And I knew how to do that. I knew how to design a website.
Matt Giovanisci:And so I on at home by the way, this is I wanna make this very clear. My old bosses will not listen to this. Never, not once did I ever work on my Swim University site at work. 1, not an idiot. Like, I know it'll get me fired.
Matt Giovanisci:2, like, I didn't I didn't wanna do that. This is stupid. So I would go home after after work, and that's what I would do. I would work on Swim University. I was basically building individual web pages of articles.
Matt Giovanisci:I did use a pseudonym at first. I I didn't wanna put my name out there as the person running Swim University, so I went as Matthew Stevens. Steven, spelled differently, spelled with a p h, is my middle name. So I went with Matthew Stevens with a v as my pseudonym, right, as my pen name for the website. Until one day, I got a call from Martha Stewart Living Radio.
Matt Giovanisci:I think I got an actually, I got an email. And they were like, hey, Matthew Stevens. We would love to have you on as a guest on Martha Stewart Living Morning Radio to talk about pool care. Specifically, I think it was about, like, opening a pool in the spring. And I went, yeah.
Matt Giovanisci:I could do that. And I decided at that moment that, oh, my website is getting national attention. And so I maybe if I wanna eventually make this my full time job, which was always the plan, then I need or maybe not always the plan, but it was certainly a plan. I thought I could make money at this. I was like, I should probably use my real name.
Matt Giovanisci:I don't wanna be out in the world with a fake name. So I went on my website, and I changed everything to to Matt Givensi, which is my real name. And that morning, it was a Tuesday morning, 7 AM, so way before I had to go to work, they called me. I had to be on a landline. So I went to my dad's house because, was I living in my con I think I was living in my condo at the time.
Matt Giovanisci:So I had owned a how a condo. I was living there, but I had to go home to my parents' house because I didn't have a landline. So I needed a landline to call the radio station on. It wouldn't accept cell phones. Did the interview.
Matt Giovanisci:Prepared for it. Did the interview. Went well. Went so well that I was invited back 3 more times, and then I believe they stopped doing it. I think it's it's no longer a thing.
Matt Giovanisci:This moment of me changing my name, was the beginning of the end of my real career of working at this pool store because I was fired. My boss found out that I was running Swim University and fired me. Now it's a shame because in my head, I was kinda thinking, you know, maybe since my boss has a warehouse and shipping and knows, you know, knows the retail side of the business, and I did too, but he, you know, knew how to buy product at a level that I didn't know. If he wanted to team up with me, I would have been a 100% on board with that. But he never asked.
Matt Giovanisci:Instead, he just fired me. And I swear to God he said this to me because it still makes me laugh. He you know, I was young. I'm I'm under 25. No.
Matt Giovanisci:No. I'm about I'm about 25 now. And, you know, I I was young, And he said to me, look, I'm not mad. I'm just disappointed. Like my mom.
Matt Giovanisci:And I was like, well, then why are you firing me? Like, what's the deal? Like, just be disappointed. You know? It's like and I was like, okay.
Matt Giovanisci:Now, thankfully, I actually already had a job lined up, another job that actually paid me more and was 5 minutes down the road doing the exact same job minus being in the pool industry. So I spent 2 years at this other company, again, would literally have to pass my old job to get to it. Okay? Worked there for 2 years, got paid more, did the same job essentially, and I was let go of that job. Very, very different.
Matt Giovanisci:And I knew it was coming because I could sense that the company wasn't doing well. I was very close with my boss. So I just got the sense that, like, we weren't bringing as much cash. And I started I started him I started watching him let people go, and I'm like, you know, being in marketing, we're usually the first to go. That's usually where the budgets cut the most.
Matt Giovanisci:And I was right. So in the months leading up to this, I had mentally prepared myself to be let go, and I decided that what I was gonna do is take that time, take that unemployment time, and turn Swim University into a full time business. Okay? So for that year, so I was let go. And for that entire year, I stayed home in my condo, and all I did for a whole year, I was getting paid a little bit of money from unemployment.
Matt Giovanisci:I just wrote articles, filmed videos, made products, and I just was trying to build some university, mostly trying to get traffic by creating articles, studying SEO. I took side jobs doing website design to keep me afloat, but the biggest change that I made was I ended up getting out of my condo. I rented it out because it was costing me a fortune. And I'm like, well, I can't live I mean, if I'm gonna be sacrificing, I I can't be putting all my money into a condo. So I rented it out.
Matt Giovanisci:I had a BMW because I was making good money, and I sold that. And I and I traded it in basically for a tiny little Civic coupe that was super cheap. And I moved in with my brother who owned a house. And I basically took my expenses from $45100 a month down to about $1500 a month. And that is where I built Swim University.
Matt Giovanisci:Mostly what I was doing is, again, writing articles, publishing YouTube videos. This is like 2,011. Trying to get as much traffic on the website as possible. I made money with affiliate links, Amazon affiliate links. I made money with AdSense.
Matt Giovanisci:I sold my own advertising on the website and the email newsletter. I also started a podcast with my friend, Andrew Fiebert, on the side called Listen Money Matters. This podcast, the reason I I, you know, we met each other through this company called Fizzle, which was a community of like minded online entrepreneurs, and we met each other because we lived fairly close to each other. He lived in Hoboken. I lived in Philly or near Philly, and he had a money website and I had Zoom University.
Matt Giovanisci:And he said, hey. I can help you make money with Zoom University if you help me build the Listen Money Matters brand. So I'm so as I'm working on Swim University, I am also helping him with his website. I am writing articles for it. I am also talking to him almost daily, and we decided and, again, back 2011, 2012, we decided to start a podcast, and that podcast is called Listen Money Matters.
Matt Giovanisci:We did a daily show for an entire year, built the brand, got really, really popular in the financial space, financial podcasting space, was able to start getting selling advertising. We were making money off of it. And, unfortunately, that all came to an end because Andrew had decided that he didn't wanna be in charge of earning money for the podcast anymore. He wanted to do software, and we had had a gentleman's agreement that during this time right? Meanwhile, like, I'm taking time away from Swim University to to help and to earn another revenue stream with this thing, and the promise was that I would help get the podcast to a certain number of downloads per episode, and he would sell advertising, because that's how you made money with podcast.
Matt Giovanisci:And as soon as the push came to shove, he wasn't good at it, didn't like doing it. I understand why, but he changed the monetization strategy on me and basically pushed it back another year or 2. And I was like, look. I I don't have time. Like, I I built this thing assuming that like, I built this thing towards a goal that we both were in agreement upon.
Matt Giovanisci:We hit that goal, thanks to me. You know, obviously, he helped, but, like, I was mostly doing the work. We hit that goal, and then the goalpost moved on me. And I went, well, I can't do this. So I I I left.
Matt Giovanisci:It was a very, very hard decision. I'm so glad I did it, but during that time, invaluable. 1, got really good at podcasting. 2, learned a ton about managing my money and investing and relieving debt, and that's what I did. I paid off all my credit card debt.
Matt Giovanisci:I started investing, and I got much, much better with managing my money. Invaluable experience. Wouldn't trade it for the world. The following year, Swim University starts to make decent money. I remember a year where I made 40 grand, and I was like, holy crap.
Matt Giovanisci:I'm doing it. I was also doing website design on the side still to just make ends meet. And then I set myself a goal to earn a $100,000 in a year, and this is the year that I started selling advertising on my again, I had Zoom University. I had articles that I was selling advertising against. I had an email newsletter.
Matt Giovanisci:I wrote my first book, which was the Hot Tub Handbook. It was a digital PDF, an ebook that I sold. And between that site, I had, some other stuff that I was doing. I was able to earn this is back in 2013. Sorry.
Matt Giovanisci:2015. That year, I earned a $100,000 with all of those things combined. Swim University probably accounted for maybe 50 to 60,000 of it, and the rest was made up through doing website design on the side and, just helping out where I could at little odds and end jobs. That year now as I I fast forward a little bit. So back in 2014, I met Steph.
Matt Giovanisci:Steph, we went to a, a conference called FinCon down in New Orleans, me and Andrew, when we were doing the podcast. And I was, hosting the Plutus Awards. I was invited to host the Plutus Awards. And during that time, I met Steph, who is now my wife. So we met in New Orleans.
Matt Giovanisci:She lived in DC. I lived in near Philly, And we dated long distance for a year and then decided to move to Colorado, Boulder, Colorado in 2015, August 2015. So we packed up my Civic, my little Civic coupe, with as much stuff of which we could fit in it, and we drove out to Boulder, Colorado, which is where we lived for many years. During this time, I was still working on Swim University, trying to build that up. I hired my first employee or my first contractor.
Matt Giovanisci:His job was to write articles for Swim University. I started using Asana to manage that, which is something I still use today to manage my entire company. I was still making YouTube videos for Swim University. I was doing articles. I was creating products.
Matt Giovanisci:I had created another product called the Pool Care Handbook, which was another ebook that I sold. That started to do really well. And slowly but surely, each year, by just creating, you know, SEO articles that would rank on Google, filming YouTube videos, doing a little bit of social media, selling my ebooks, selling advertising, sell you know, making money through affiliate links. I was able to get the business up to around 2.50, $300,000 a year. Now back in 2016, this is where things start to split off a bit.
Matt Giovanisci:So I'm doing really well with SUN University, but I'm bored. I'm getting tired of it. You know? It's like, yeah. It's it's good money.
Matt Giovanisci:It's fine, but I wanna do some other stuff. So I ended up starting another website called roastycoffee.com. This is a coffee education website, very similar to Swim University, and the hypothesis was it took me so long to get Swim University to 6 figures. Could I do it with another niche, another website in, like, a fraction of the time? And I never got there, but I ended up getting I ended up building roasty coffee.
Matt Giovanisci:We with my contractor, we wrote an article every single week and published it every Monday on the website for 2 years. We had a YouTube channel. I was doing YouTube coffee YouTube videos, and I had built a coffee course, a video course that I sold for $25. And then that was that was working well. I also decided to create another website called Money Lab, moneylab.co.
Matt Giovanisci:And this came because I was working with Jason Zook. He had a site called get sponsorships dotco. He also had another site called jason does stuff dot dot com. Jason does stuff dot com. And he was like, hey.
Matt Giovanisci:You know, you should be talking about what you're doing at Swim University and Roasty and all these sites. And so that was when I came up with the idea for Money Lab, which was originally I was gonna call it Product Lab, but then I was just I just said, hey. Money Lab is just way more ubiquitous. Let's go with that. And the idea was just to create experiments to do because it was a lab.
Matt Giovanisci:And I would do money making experiments within my businesses, and then share them publicly. And I did that a few times, and I had one viral hit where I I decided to write an article or actually create an experience on the website, because I hated email pop ups. They were all the rage back in 2016, and like welcome mats and slide outs and pop ups and all this thing to get your email address, and so I wrote a page called I want your email address. I wrote it, I edited it, I scrutinized over it, I was like, it was kind of a joke, it was a joke, but it went viral on Hacker News and a bunch of other sites. A bunch of other people picked it up and shared it.
Matt Giovanisci:And I earned, like, 1600 email addresses in 24 hours. And they were legit. And that was basically the start of Money Lab, and I was able to grow that brand for a little bit before, I I also started hiring, more contractors at Swim University. I hired an editor in chief. I hired writers, and we were trying to scale Swim University up, but I had spent way too much money way too fast, and I had to scale back.
Matt Giovanisci:And in order to pay off the debt that I had accrued from, you know, buying all this content or or paying all these writers, I ended up having to sell Roasty because it it it it didn't do well after Amazon cut our commissions in 2018. So in 2018, I sold roasty coffee for about $55,000 to somebody I knew and took that money, paid off my debt. It was just it was just credit card debt that I had accrued on the business card. I didn't have to pay any points or any or didn't have to pay any interest or anything, but, yeah, not not a fun time. But learned a valuable lesson in scaling too fast and, you know, kind of skiing beyond the looking over my skis.
Matt Giovanisci:I don't know what the phrase is there, but, you know. So I have Money Lab, which is doing well. I have Swim University, which is doing really, really well, and this I'm making a living at this. Maybe $250,000 a year, maybe, $300,000 a year, and I start making products for Money Lab. I started I created a course called Asana for Bloggers because, again, I've been using Asana for many years, and I created a course based on that because I was doing these little workshops for friends on how I use Asana, and I decided to package it and sell it because people found it incredibly valuable.
Matt Giovanisci:And that did really well for MoneyLab, and so I kept making more courses for MoneyLab, video courses. I would turn them into challenges where I would try to make the course within 7 days. I did an SEO course. I did a page speed course. I did an email marketing course.
Matt Giovanisci:I did a YouTube for bloggers course, like a YouTube course. Sold these all separately for a while, and I got Money Lab making a $100,000 a year, before I shut it down. Now, this is pretty much all I've ever done, is I've been I still have Swim University. That is my main business. I still have Money Lab.
Matt Giovanisci:I still have this podcast. This is Money Lab Podcast, but I no longer sell the courses. I no longer write articles. I no longer have an email list. I simply just do this podcast.
Matt Giovanisci:And 100% of my focus since 2023 has been making scaling swim university.com and Swim University, the brand. As of this date, which is October 2024, Swim University makes over half a $1,000,000 a year, and I know I the the true number is $600,000 a year. It what I did get it to a1000000 when we started selling chemicals, but we stopped selling chemicals. So I got the revenue pretty high, but now we're back to just doing digital products. And here's what Swim University is today.
Matt Giovanisci:Swim University is a website, a blog, where we publish articles that rank on Google. We have a YouTube channel that has over 275,000 subscribers. We have an email list of over 200,000 subscribers. We have social media. We have Instagram, TikTok account, Facebook, Twitter, LinkedIn, all of them, Pinterest.
Matt Giovanisci:And we publish content on all of those platforms every single week. We publish short form videos, long form videos, and articles, and social media posts, just general text and image posts, all about pool and hot tub care. We sell a course. We sell 2 courses, the pool care video course and the hot tub video course. And those original ebooks that I wrote back in the day, we have turned those into physical books.
Matt Giovanisci:So we have the pool care handbook, which is a real book that you can buy, and we will ship it to your house. And we have the hot tub handbook, which, again, is a real book, and we will ship it to your house. We also, in 2023, started working started developing our own pool water testing app that is now currently available in the App Store and will soon be available for Android. And those are our 5 products that we sell. We still our revenue streams are still affiliate links, our products, and YouTube ads, but we no longer sell advertising on our website and in our email list.
Matt Giovanisci:That is done. The team that runs Swim University is me. I am the head of Swim University, has have been since day 1, founder. My wife, Steph, who I mentioned earlier, she is basically my business partner, and my brother, my younger brother. And the 3 of us are some university, and we'll continue to run it for the foreseeable future.
Matt Giovanisci:And we'll continue to scale it as best as we can. Now why did I just explain my entire business life story? Well, the secret is I am recording this so that I can transcribe it and turn it into a story that I can give to Claude, which is AI. Here's the thought process. I run Money Lab, this podcast, which you are listening to.
Matt Giovanisci:And one of my one of the biggest bottlenecks of running this podcast, which, again, by the way, this podcast, completely free. I sell nothing. It is simply a way for me to just document what I do at Swim University and try to help as many people as possible for no other reason than I enjoy it. This is a hobby for me now. It used to be a business.
Matt Giovanisci:Now it is a hobby. But the problem with recording this podcast is sometimes I run into bottlenecks where I can't think of what to record because I might not be working on something interesting in the moment, and so I have nothing to talk about. And coming up with ideas, I I ask you, the listener, to send me emails, and sometimes you do, which is really, really helpful, but there are times, there are stretches where I don't get emails. And so I have to come up with ideas. And because I'm not really plugged in to the entrepreneurial space anymore, it's hard for me to generate these ideas.
Matt Giovanisci:So I thought, let me experiment by trying to use AI to help me generate ideas for the podcast. Now because this podcast is really a personal journal of running an online business, I thought it would be useful knowledge to feed to the AI my the entire history of who I am as a business owner so that it can reference things from my past to talk about in the show. That is what you're hearing right now. I know it's a little bit meta, and the only way you know what I'm doing is if you listen to the end of the show and you hear this reveal, but that's the idea. Now, what I'm gonna do, the follow-up to this, is is I'm actually gonna go home or go home.
Matt Giovanisci:I'm not I am home. But I'm gonna go down in the basement where my computer is. I'm gonna import this audio file into a program, I think Descript, I'll probably use, and then I will transcribe it. I will feed the I will, like, take that transcription. I will probably feed it into something like Chat GPT to edit it.
Matt Giovanisci:I will turn that into a Word document, which then I will upload to Claude as a knowledge base for helping me generate podcast ideas. The other piece of knowledge that is in Claude right now to help me generate ideas is a list of the last 100 episodes of Money Lab and how well they did. It was a export from Transistor. So it knows all of the titles. It knows all of the you know, it's gonna know my my whole history.
Matt Giovanisci:And the other thing I'm gonna do is is cherry pick transcriptions from my best episodes that I can feed it and say, hey. This is the style. This is normally how I talk. This is how things go. And just have it as a knowledge base so it understands more about me and my business.
Matt Giovanisci:And then what I'm gonna do is I'm gonna share some of the ideas that this thing came up with and then we're gonna try 1. So technically, this will be a 3 part series. What you just heard was my backstory. The second part will be the ideas that this that this AI will generate, and the third part will be an actual episode, a direct idea from Claude. No and we'll just see what happens, and we'll figure out if this will actually help generate ideas and help to break up the the bottleneck that is me trying to come up with ideas for this podcast.
Matt Giovanisci:That's it. So if you have any questions, if you have any concerns, if you have any insights, shoot me an email at moneylab.co and I'll talk to you later.
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