S5E25
· 38:48
Hey. It's Matt. Welcome to Money Lab. I am in the basement today, and I'm using the carpet just because it's easier on my feet to walk around, and I'm gonna try something today. And I figured I'd record it, and I figured I'd share it.
Matt Giovanisci:So we'll see what happens. I can do a follow-up to this episode. But what I'm gonna do is I'm gonna attempt to write or dictate a 3 part email sales series for, one of our products. So currently, the context behind writing this, or and then and then the plan of doing this. So, basically, the the the technical plan is to record this the way that I'm recording it now on my phone.
Matt Giovanisci:I'm gonna dictate out what I think should go into the emails, try to do it as easily, as as, sync as possible. And then I'm going to take this audio file. I'm gonna transcribe it with Descript, which is an the app for podcasting and what have you. I'm gonna take those words, and I'm gonna throw it into chat g p t. And I'm gonna have chat g p t basically, edit it for me in, you know, not in a way that's just not doesn't sound like a dictated post or a sales letter.
Matt Giovanisci:Alright. So that's the that's the technical plan. The actual thing I'm doing, the the actual sale plan is I happen to have an abundance of this one specific chemical in my hot tub line of chemicals. And this chemical is a it's called weekly cleanse. It's a 32 ounce bottle.
Matt Giovanisci:It's $49 normally. And you add 1 or 2 ounces a week to your hot tub, and it's a 3 in one water clarifier. So, essentially, what it does is it binds particles together and helps to and allows your filter to pick them up so that your water stays clear. It also includes a water conditioner. So think about conditioner in your hair.
Matt Giovanisci:It leaves your hair silky and smooth. It will do the same thing to your water. And it is also a cleaner. And what it does is it helps loosen particles that build up inside your plumbing that's caused from things that chlorine and bromine can't reach. I'm already dictating the sales letter, but I'm just trying to give you context before I do this.
Matt Giovanisci:So that's this that's this particular product. Now I I have an abundance of it. I have a lot of it in stock. I overbought. And so my goal is to send an email out to my list of hot tub owners and run essentially a BOGO sale, buy 1, get 1 free.
Matt Giovanisci:So that's my idea, at least, to get rid of them. So instead of somebody buying just one of these things for $49, I would have them buy 2 for $49. Right? Okay. So just trying to get rid of inventory or trying to, like, reduce inventory, so that I can get some capital and invest in more.
Matt Giovanisci:K? Pretty simple stuff. Now, sales emails. I am not an expert in this, but I mean, I've done enough to know what works and what doesn't, I guess. I've had the the one email sequence that really worked well for me.
Matt Giovanisci:So, again, I'll I'll give you this other thing. Every single time I do something like this, every single time, I go on YouTube or I start reading articles about sales letter sequences. I do it every time. It's like, okay, Matt. And I'm talking to myself.
Matt Giovanisci:At this point, you've sent enough of these and you've written enough of these that you what do you what do you think you're gonna learn from somebody else? Did you learn some weird trick? It's like, no. I'm not gonna I don't think so. So I watched this one from Brian Dean, and it was about a sales sequence for launching a new product.
Matt Giovanisci:So I'm like, oh, I'll see what he does. Maybe I can get something from it. And a lot of them are all the same. So the the sequence, I don't think you know, his sequence was this specific. It was for emails.
Matt Giovanisci:And this is for launching a new product, not a sale product. Okay? So all of this has to go in context to what we're doing, and I think we need to talk this out before I start dictating these letters. And when I say letters, I'm talking about emails. Okay?
Matt Giovanisci:So sales emails, whatever you wanna call them. So his was a 4 step process for emails. One was prelaunch, essentially teasing people that this is that this launch is coming. Then there's the big reveal, which is the actual sales email saying, hey. This thing is now available.
Matt Giovanisci:Go buy it. And, you know, but but keeping it short, keeping it like, hey. We we teased you. Here's the thing. It's it's live.
Matt Giovanisci:Go go do it. Then a case study of why it works, social proof. Got it. And then a last chance email. Pretty standard stuff.
Matt Giovanisci:Right? So I'm looking at that going, okay. I'll just follow this framework. And then I'm I'm starting to write it, and I was using chat GPT to try to help me. And it's you know, the thing about chat GPT is that if you get it to write sales emails, it gives you a first draft that's really sales y.
Matt Giovanisci:I mean, because it doesn't give a shit. Right? And I'm just like, I'm sitting there editing it, and I'm like in my head, I'm like, I just wanna write this all over again because this just doesn't feel I don't know what I want. But I think if I walk around and I think it out loud and I come up with the ideas and I come up with the framework myself, we can come up with something. So the most successful the most successful sequence I ever did was when I launched these hot tub products back in September of 2021.
Matt Giovanisci:I created basically just one sales email, and the sales email was long, and it was and I sent it to everybody. So everyone was finding out that I had launched my first line of chemicals for the first time. So right out of the gate, anyone who is a fan or wanted to support some university was like, I'm gonna try this out. So I got a lot of sales from that. But when I think back to that sales letter, which I don't think I mean, I have it saved somewhere.
Matt Giovanisci:But but I don't wanna bring it up because I kind of already know what I wrote. It was it was basically telling people the problem first. Like, hey. And it was, we were doing, this was actually weekly cleanse and a product called hot tub detox. So we were I was doing both because that's the 2 products that I bought initially.
Matt Giovanisci:And the idea was, like, I wanted to showcase the problem, then I wanted to say, hey. Guess what? We solved it. We now have our own line of hot tub cleaners, and here they are. And I didn't have any social proof at the time.
Matt Giovanisci:It was brand new. You know, I could have used the the the original products. You know, it was it was a white labeled product. I coulda, you know, took some of their testimonials and used them for my own, but, again, that would have been disingenuous because people know this is the first time I've ever used it. So the the thing about that email is it was honest and it came from me.
Matt Giovanisci:It was just like me writing to a friend. Like, hey. Here's the deal. You know? So so there's a couple of approaches with this.
Matt Giovanisci:I don't think it has to be for emails because I think we can omit the prelaunch mainly because I can make the assumption that not a majority, but maybe, like, 50%, maybe even 40% of the people on my email list know that I sell chemicals. They get an email every week. The chemicals are in it. Okay? They've been on my email list for long enough to have seen a sale like this before.
Matt Giovanisci:Okay? So I don't think I need to introduce something new, but I could. Right? Is there a benefit to that? Is there like, what I don't want because the thing is is that it's available to buy right now.
Matt Giovanisci:And if I send a prelaunch email and I and I tell people how wonderful this product is and how it will help keep their hot tub water crystal clear all the time, and it and it, you know, and it helps the the water to the field better and it's worth giving it a shot, then people will probably do that. And then when I send out the sales email, they'll be like, what the fuck? Goddamn it. I should've waited. So I don't think we need to do that.
Matt Giovanisci:I think we just need to run the sale. So I have 2 I have 2 approaches. One approach is to and this happened to me the other day. I was reading this article. So one approach I'll tell you the 2 approaches, and then I'll go into that story.
Matt Giovanisci:2 approaches is first approach is describe a basically create a sales letter where you don't reveal the product until the end of the email. Right? Because in this case, like, let's let's assume that 60% of my audience, like, doesn't really know that this product exists or or that they have a problem or all of those other things. So I'm building that up. And then I go, hey.
Matt Giovanisci:This product not only is available, but it's at a discount for a limited time. Right? So it's the big reveal immediately. And but but it what Brian Dean proposes is that you kind of tell them the sale right in the beginning of the of the post. I could do that.
Matt Giovanisci:I could tease and say like, hey. I got something special for you, but let me explain. Let me explain the problem, blah blah blah. The second approach is just saying that there's a sale and not beating around the bush. Right?
Matt Giovanisci:It's it's basically, hey. You got a hot tub. You wanna keep clear. Here's here's, you know, we we sell this product. It does x.
Matt Giovanisci:Normally, it's, you know, $49 a bottle, But if this week or this weekend only, it'll be or this week, I guess, it'll be, you know, buy 1, get 1 free. So it'll last you 64 weeks, you know, whatever whatever. And really not, you know, describing a problem or trying to sell them on the on the chemical itself. Just go, hey. We have this chemical for sale.
Matt Giovanisci:There's another you know? So, okay, in the instance of the story, I was, like, reading this article for research. I was doing an article on, swimming diversity. I was doing this I was doing some research, and I started reading this article, and it was on an industry magazine website. I'm reading this whole article.
Matt Giovanisci:I'm like, this is great. It was like well done. There was like a lot of data. And then at the very end, there was a paragraph that was pitching a product that base it was so I was so pissed because I read the whole thing, and I'm like, this is so interesting, so valuable. Holy shit.
Matt Giovanisci:It's a sales pitch. And I went, oh my god. How did like, it was an advertorial, and I didn't even realize I was reading it. But it ranks. That's the thing.
Matt Giovanisci:It's like it they did a really good job with it. I have to give them credit. Right? But I read it because I was looking for research. Are people in my email list, are they reading these article?
Matt Giovanisci:Are they reading these emails fully? Are they do they not have time? What like, what it like, I don't really know. I mean, it's probably worth an AB test someday of, like, hey. Let's do a long email versus a short email with one single call to action and see which one gets more clicks.
Matt Giovanisci:Now I can say that out loud, and I almost guarantee you I can predict the winner, at least I think I can, which is obviously the shorter one. I'm sure you thought the same thing. It's like, well, yeah, more people are just gonna click because they're impatient or you know, it's like, they're just like there's, like, involuntary clicks. It's just gonna happen. Right?
Matt Giovanisci:Whereas, like, if it's all if it's a wall of text, then, like, you know, not everyone's gonna scroll. So it's like you have to scroll and click, whereas with without a wall of text, it's just a click. Right? So you can make that assumption. Now that's my dilemma, is am I writing a long email as a sales pitch?
Matt Giovanisci:And then and then I think I wanna do a case study. I think that makes sense. But not just a case study. I think it has to be a case study with an FAQ. Now I because I get questions about this product all the time.
Matt Giovanisci:Like, does it work with this? Does it work with that? Blah blah blah. And, yes, I can cover a little bit of that within the body text of the first email, but what I don't know. Like, it it it's probably worth doing again.
Matt Giovanisci:Now I have some case study is a strong word. I don't have full on case studies. Again, it's a single it's like a it's we're not talking about a course. We're not talking about a life changing thing. No one's gonna sit there and write me a fucking story about how they added 2 ounces of stuff and their water cleared up and it changed their entire life.
Matt Giovanisci:Like, I don't have that type of case study, but I do have essentially reviews with photo proof that this product works. So I have enough, maybe 2 or 3, again, with hot tub photos and the people's photos to be able to build this, social proof thing. Do people care that it worked for other people in the hot tub space? I don't know. The the thing about social proof for me specifically is that and I guess because I'm not really and I and I maybe I'm maybe I'm revealing something about myself and I just don't know it yet.
Matt Giovanisci:And maybe this is something to work on or something to consider is that I am not the type of person who gives a shit what other people are doing, except for Ryan Dean, apparently. So, like, I if if if if a product like, I know how marketing works. Right? So, yeah, I can collect real testimonials and I go, okay. So it worked for Deborah in Oklahoma.
Matt Giovanisci:Who gives a shit? You know? Now if I find out the the the you know, same thing. If I find out that, I don't know, Michael Phelps I'm trying to think of somebody, like, famous in the world of water, uses weekly cleanse in his hot tub or, you know, Joe Rogan uses weekly cleanse in his cold plunge, I'm like, okay. Like, what's that all about?
Matt Giovanisci:If he's willing to use it, then maybe I should use it. So I think I'm more, you know but then again, I also know that celebrity endorsements is a thing. Thing. You know? It's like I could send a bottle to Michael Phelps, and then I can basically just say, Michael Phelps uses it.
Matt Giovanisci:As long as he agrees to that, then I gotta give him a kickback. And it's like, so we all we all know how it works. Right? Usually, I like when someone says to me, I use this product and they're and they're a big deal to me, or at least I trust what they have to say. Like, I don't trust Deborah from Oklahoma.
Matt Giovanisci:I don't know who that is, But I trust, you know, so and so that, you know, I might trust somebody like Michael Phelps who's is is in water all day. And if I follow somebody like Michael Phelps, which I don't, but if I did, I'll be like, oh, shit. Alright. There's some that lends some credibility to it. So regardless, like, I may not be that person, but I think people are that like that, and they do need to see that it's worked for some other person.
Matt Giovanisci:So then I think it's, again, to recap the framework before I start dictating this, because, yeah, this is probably be a long episode now now that I've been jibber jabbering about the framework. But we have the launch or big reveal or whatever you wanna call it. The sale email. Then we have a follow-up email that is, hey. Just a reminder.
Matt Giovanisci:You know? Hey. This works. Or, you know, Deborah from Oklahoma loves it. Jim from Arkansas digs it.
Matt Giovanisci:Whatever. Here's proof that they have clear hot tub and they use the product. Awesome. Maybe there's a GIF of somebody pouring weekly cleanse in the hot tub. That's pretty sweet.
Matt Giovanisci:I can do that. Right? So Then the final email is, hey. This is your last chance. This BOGO sale ends, you know, Sunday at midnight or whatever the case.
Matt Giovanisci:Case. Alright. So let's let's dictate. Now there are there's the salesy approach, which I'm I don't like taking. And then there's the super honest, here's the fucking facts, you know, entertaining slightly entertaining approach.
Matt Giovanisci:And I think that's the slightly entertaining approach. And I think that's the approach I'd like to take. And I'm gonna and I these I want these emails to be relatively short, and I want yeah. I I want them to be real relatively short, but I wanna get all the points across. Alright?
Matt Giovanisci:Now I'm gonna dictate. I'm gonna remember some things, and they'll be out of order. But once I transcribe and have chat gbt edit and then go back in and edit myself, you know, to make sure that we're telling the story correctly, then I think it makes sense. So without further ado, let's dictate all three emails. So the first email is obviously the sale email.
Matt Giovanisci:I don't know how to start. I don't Okay. Yeah. I mean, I'll just I'll just kind of tell the facts, and we'll figure out or do we have to figure out some sort hook? Maybe we should do that at least.
Matt Giovanisci:So what could be a hook here? First email. The hook could be, I the the one that chat GPT wrote for me earlier was, like, the secret weapon to hot tub clarity or some dumb shit.
Matt Giovanisci:I was like, oh, god.
Matt Giovanisci:Like, who cares? Like, is that like, you know, like, is your hot tub always cloudy? That's no. Because somebody's gonna, like, no. Is your hot tub cloudy right now?
Matt Giovanisci:Probably not. Maybe. Do you know if your hot tub's even cloudy? Do you know why? Alright.
Matt Giovanisci:Maybe it's like, do you do you even know like, maybe we start with an education thing. Like, here's the real reason your hot tub is cloudy. Or here's the truth about cloudy hot tub water. Okay. Let's start with that one.
Matt Giovanisci:That seems because I can I can I can roll with that? Alright. Starting now. Here's the truth about cloudy hot tub water. Even if you balance your chemicals, your pH, your alkalinity, and you add your chlorine or bromine or you shock your hot tub every single week with either a chlorine or non chlorine shock, your hot tub water can still be cloudy.
Matt Giovanisci:And you're wondering, but why is it cloudy? I did all the right things. I balanced my chemicals. I did everything I would learn from swim university, and yet my water is still cloudy. When I get into a hot tub, I don't want the water to be cloudy.
Matt Giovanisci:I want the water to be clear. When I turn on the jets, sure, it'll be a little cloudy, but that's just the air. And that that means that I can get relaxation and I can press my back against the jets and feel better after a long day of work and just relax. But when I open up the hot tub lid and I wanna get in it after a long day, and that hot tub water's cloudy, it's not the most inviting. And I'm not relaxed.
Matt Giovanisci:I'm stressed now because now wait a minute. Why is my hot tub cloudy? I did all the right things. And the truth is is that, yes, you can do all the right things, and your water will still be cloudy. Because here's the thing.
Matt Giovanisci:We, as human beings, when we get into a hot body of water, everything melts off of our skin and our swimsuits. And what are those things? Well, they can be body lotions. They can be deodorant. They can be leftover detergent or fabric softener on your swimsuits.
Matt Giovanisci:They can be hair gel, mousse, spray, hair products in general. It can be cosmetics from makeup. It can just be dead skin cells and other bodily fluids and body oils that just naturally seep out of our skin when we soak in hot water. And I can prove it because when you do the dishes and you use cold water, it doesn't get everything off the plate. But as soon as you use hot water, things melt off the plate and your and your plates are clean.
Matt Giovanisci:That's why dishwashers use hot water. That's why you clean with hot water. And then and if you get into a hot tub, that's why you shower with hot water. And when you get into a hot tub, it's hot and all that stuff melts. But unlike a shower, all of that stuff has nowhere to go.
Matt Giovanisci:It doesn't go down a drain. It circulates within the hot tub. Now your filter, sure, your filter will filter out some, but it is not the most powerful filter. That stuff gets through. And over time, if you don't drain and clean your hot tub, that stuff starts to build up.
Matt Giovanisci:And where does it build up? It builds up inside the plumbing of your hot tub, in the jets, in the in the heating element, and it just starts to build up. And, unfortunately, chlorine and bromine can kill bacteria, but it can't dislodge this gunk. That's not what it does. So as this gunk builds up in your hot tub, your heater starts to work overtime because it has to heat through the gunk.
Matt Giovanisci:Your jets start to slow down. They're not as powerful because it has to because you have less resistance. Because you have more resistance. Sorry. You have more resistance in the hot tub plumbing, and it keeps the water cloudy.
Matt Giovanisci:Why? Because as the water passes over that gunk, that gunk gets reintroduced into the hot tub, and now it causes and it causes cloudy water. And you're like, okay. I understand. This is why at Swim University, we teach you and we recommend that you drain and clean your hot tub every 3 to 4 months.
Matt Giovanisci:Because imagine if you had a your bathtub in your house and you filled it up with hot water, and every single person in your household use the same bath water over and over again, it would be disgusting. It would be cloudy. No matter how many chemicals you put in there, it would always look milky. But fortunately, we drain a bathtub every time we use it. So, again, we wanna do the same thing with the hot tub, but you can't always drain it 3 to 4 months at a time.
Matt Giovanisci:And today, you wanna use your hot tub, but it's cloudy. And it's like, well, I'm not gonna drain and clean it right now. I wanna get in it. Great. So we developed a product that works in conjunction with the chemicals you already use.
Matt Giovanisci:This chemical has 3 parts in it. It's a 3 in one formula, and it's called hot tub weekly cleanse. So it's a cleanse for your hot tub, and it does 3 things. 1, it's a clarifier. What that means is that it binds tiny particles together that are making your water cloudy into bigger particles so that your filter actually has a chance of filtering it out and clearing the water.
Matt Giovanisci:That's the first thing it does. The second thing it does is it's a water cleaner. That means it helps to loosen all of that gunk in the pipes and around your heating element and in the jets so that it's floating and it gives your filter a better chance of getting rid of it. Yes. It means you have to clean your filter more often, but at Swim University, we recommend that you clean your filter at least once a week with clean water, hot water, and we also recommend that you clean it with a cleaner every single month.
Matt Giovanisci:And you can use 2 filters and just replace them as you need them, and that'll keep your hot tub clean. And the 3rd bonus thing that this cleaner does or this weekly cleanse does is it's a water conditioner. That means the water feels better on your skin. Think of it like hair conditioner. Right?
Matt Giovanisci:You shampoo your hair. You clean your hair. Great. But if you want your hair to feel silky and smooth, you use conditioner. That's what is in weekly cleanse, and that's just an added bonus to make your water feel better.
Matt Giovanisci:Now this product is great and works with all of your other chemicals, whether you have saltwater hot tub, bromine, chlorine. It doesn't matter. It works with every single style of hot tub. It can be an inflatable hot tub. It can be an inground hot tub.
Matt Giovanisci:It can be a jetted bath. No. It can't be a jetted bath. It could be a portable hot tub, Jacuzzi. Whatever you have, you can use weekly cleanse as long as it has a pump and it's circulating water.
Matt Giovanisci:And it's septic safe. So don't worry when it comes to draining your hot tub. It's totally fine. We've been selling this product for the last 3 years. And this product, this one bottle, is a 32 ounce bottle, and all it requires is 1 to 2 ounces, depending on the size of your hot tub every week.
Matt Giovanisci:So when you do your weekly maintenance, just add a couple of ounces to the water, and it will last 16 weeks. So if you have a if you're adding 2 ounces a week, it'll last you 16 weeks. That's 4 months. So this stuff lasts a long time, and you don't need a lot of it. It's a concentrated formula, and it works in conjunction with all the other hot tub chemicals.
Matt Giovanisci:Now for a limited time only Now you can get this product, this one bottle for $49, and it'll last you 4 months. But I have a special deal for you for subscribers only for a limited time. It's this weekend only. This week only. Okay?
Matt Giovanisci:When you buy one bottle of weekly cleanse at $49, I'll throw in another bottle of Weekly Cleanse absolutely free. That means you're getting 2 bottles for the price of 1. Buy 1, get 1 free. I very rarely do sales like this where I'm just giving away product for free. So if you have a hot tub and you've ever dealt with cloudy water and you and you don't wanna do a deal with it ever again, now is your chance to get the best deal on this product that we will ever see.
Matt Giovanisci:But it's this week only. After this week, the sale is over. So you gotta hurry. If you have any questions about the product or about the sale, please just hit reply and let me know. Otherwise, click here or the button below to get to buy one bottle and get another bottle of weekly cleanse absolutely free between now and the end of the week.
Matt Giovanisci:Sale ends Sunday at midnight. Okay. Email number 1. It's gonna be long, but we'll see what it what it gets us. Alright.
Matt Giovanisci:2nd email is the case study. Now I don't have the case studies in front of me, but, I am basically just gonna use screenshots so I won't have to include those in this email. Email. You just got an email from me earlier this week about our weekly cleanse BOGO sale. And if you get weekly cleanse and you use weekly cleanse, then you already know what I'm talking about, and you wanna pick up some more bottles.
Matt Giovanisci:But if you've never used weekly cleanse before, let me share some stories of people who have and and their experience with weekly cleanse. Alright. And then I'll add some testimonials. And then so as you can see, these people love using weekly cleanse along with their normal balancing and sanitizing chemicals for their hot tub. It just keeps the water clear, and you don't have to worry about it.
Matt Giovanisci:Plus you get that added bonus of the water feeling silky smooth on your skin. And hey, you don't have to take my word for it. You've seen what these people have to say, and it's worth giving it a try yourself. Right? What's the harm that can be done?
Matt Giovanisci:Give it a try, and if you don't like it, that's completely fine. If it doesn't work, if it doesn't make your water cloudy, don't even worry about it. Because all you have to do is shoot me an email and say, hey hey, Matt. You know what? This just didn't work out for me, and I'll just give you your money back.
Matt Giovanisci:No questions asked. You don't even have to explain yourself. Just I understand. But the thing is is that it will work because it has worked, and it works over and over again, or else I wouldn't be selling it. But maybe you have some more questions about the product, and that's totally understandable.
Matt Giovanisci:You don't know what you're putting in your hot tub. That's fine. But you've been following me long enough, you know that I'm only trying to help hot tub owners take care of their hot tub the easiest way possible. But I do get questions about this product a lot, and here are the most common questions I get from hot tub owners about hot tub weekly cleanse. So hopefully that answered your questions.
Matt Giovanisci:And if not, you can hit reply, and I'm happy to answer them before you buy. But just remember, this sale is a limited time only. So you buy one bottle of weekly cleanse, and I'll give you another bottle 100% free. But you have to click the link below or the button below to get the special deal. It's gonna go right into your shopping card, and and the discount will be automatically applied.
Matt Giovanisci:You have until Sunday at midnight to take advantage of this sale, which we rarely do. 3rd email. Hey. I just wanted to remind you that this is your last chance to get a free bottle of weekly cleanse when you purchase a bottle of weekly cleanse. This is a buy 1, get 1 free sale, and it ends Sunday at midnight.
Matt Giovanisci:If you're not interested, totally fine. I just wanted to give you a heads up that the sale is almost over. So if you wanna give the product a shot, or if you've already have some product and you just wanna stock up, now is the best time to buy. We rarely run sales like this. So I just wanted to give you that heads up before I just stop sending emails about it.
Matt Giovanisci:Again, time's limited. I don't know if I'm gonna get back to you in time. But if you wanna hit reply and ask me any questions about the product, sure, I'll be happy to answer, but I don't know if I'll get to you in time. But here's the thing, like I said in the previous email, give the product a shot. If you like it, great.
Matt Giovanisci:You get you get 8 months, almost a whole year supply with just this one sale. Right? And then if you love it, use it every week. Great. Now if you don't love it for what any any reason, it doesn't keep your hot tub clear, you don't like the way it feels in your skin, whatever it is.
Matt Giovanisci:I don't even don't I don't even have to know. If you email me and let me know that you'd like your money back, I'll give you your money back. And I don't even want the product back. You can keep the product. Whether you wanna keep using it or not, that's up to you, or you can give it to a friend or neighbor with a hot tub, or you can throw it away.
Matt Giovanisci:Totally up to you. But I'm not trying to take your money. I don't want your money if you don't have a good experience with this product. And what would be great is if you do, if you wanna provide any feedback, I'm going to take that feedback seriously. We always make updates to the product.
Matt Giovanisci:We always change the product. We always wanna make this product better for everyone. But now is the best time to get it. 2 bottles for the price of 1. Okay.
Matt Giovanisci:Those are the 3 emails. I'm gonna we'll see what happens. I'm gonna take them, put this email put this audio file into Descript. It's gonna transcribe a bunch of stuff I don't need. I'll just take the parts that I do need, put those separately into chat gpt to clean them up, and then edit them in Grammarly for myself, make it easy to read for people, short sentences, and then I'll have to craft these emails with animated GIFs, GIFs, whatever, and testimonials, things like that.
Matt Giovanisci:But that's it. So, hopefully, there's some value there. I don't know I don't know if that's gonna be good or not, but, yeah. If you have any questions, I guess, about the process, you know, this is not something I'd wanna do all the time, but I do like sometimes thinking out loud. I think I'm a better sales person out loud, maybe, than I am just, like, trying to remember all the pieces and trying to write it in a way.
Matt Giovanisci:Even though I do write like I talk, I think it's just easier for me
Matt Giovanisci:to say, oh, yeah. It does this.
Matt Giovanisci:It does that. I can get enthusiastic about it. And then I think some fun stuff comes out of that. So, yeah, this might be a great process for writing sales emails. I don't know.
Matt Giovanisci:We'll see. We'll see. That's it. If you have any questions, mad@moneylab.co. Bye.
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