S5E68
· 46:52
Hey. It's Matt from Money Lab trying something new today. I am no longer recording in the brewery. The brewery, has yeah. So I've been recording there for 3 months now, and I've just been noticing because I'm pacing around on a concrete floor that I just have to do a ton of stretching.
Matt Giovanisci:And I decided that, I also needed to move the operation to the basement, because the basement, where I am, is carpeted. And it'll be a little bit softer on my joints as a as a 40 year old man. And, also, I had a conversation with staff this morning, and I was trying to figure out a sort of time management thing. And so this is kind of what the this is what exactly what the episode is. And it's it's funny because I was brainstorming different ways that I could manage my time better with work and really do like, be able to accomplish a lot of work in a very concentrated amount of time and then, basically, allow myself more personal time to work on the brewery as a hobby of mine.
Matt Giovanisci:And one of the things that I wanna start doing in my life is taking care of this house more than I currently am. In the last, well, at least since I moved in, I've hired out a lot of help to fix up the house. And this house is very big, and we we it's and it's older. And so and it's not a money issue. It's just a I kinda would like to improve it myself because I am a builder, of things, mostly on computers and mostly in brewing, and so I fig figured it would be a nice hobby that would fit what I'm interested in doing.
Matt Giovanisci:And so in order to allow myself to have more time doing house projects and more time doing brewing projects, and those brewing projects can also be, you know, content based. And even this podcast, I realized that would and I've talked about this on other episodes where I would like to develop a more well oiled machine at Swim University, which is my main business, where I can just sit down for a few hours a day, do exactly what I'm supposed to do, and then the rest of my day and in and weekends can be for other projects. So the way that I could the way I would also think about this, but I don't have this, I remember talking to Andrew, my former cohost at Listen Money Matters and business partner. He was about to have twins. And in his mind, I go, man, you're not gonna be able to work as much, blah blah blah.
Matt Giovanisci:Like, it's gonna take up so much of your time, especially working from home. And he said something along the lines of, well, I'm going to have less time available, but I will be able to do more with that time because I'll just be forced to prioritize what to fit in those hours. And this is similar to Parkinson's Law where if I if I had even if I said to myself, okay, Matt. You have 5 days a week to work on some university, but you don't work weekends. Okay.
Matt Giovanisci:I'm already cutting that time in in down a little bit. Right? But I could work because it's my business and because it's I can do it from home, I can work from and I have no children. I could essentially work from the time I wake up to the time I go to bed, and I have that choice. And so I end up filling that time with, I don't know, I'll call it bullshit, you know, sometimes, like, might be trying to answer emails or working way too long on one specific featured image for a blog post or, you know, just kind of, like, doing too not too much, but not very not prioritizing what actually needs to be done and what's good enough, all those things.
Matt Giovanisci:And so I I you know, I'm reminded of that. And then I watched this morning, Graham Stephan had a video out, and I don't follow him. But I was I logged into the Sun University channel, and I guess he's part of the algorithm there. And it was a 40 minute video, and it was about basically it's one of those, like, I'm quitting YouTube videos, although it wasn't about that. But I kinda listened to it as a podcast as I was working, and I was like, holy shit.
Matt Giovanisci:He was talking about the things that I was thinking about that morning. And so I was found it very interesting. I I suggest you watch it. It's actually you can kinda, like probably halfway through, he starts to, like, talk about the real thing, which essentially is he is he did the same thing. He works so much.
Matt Giovanisci:He optimized every minute of his life and now is scaling back and only working on the things that truly make an impact in his business and not trying to overdo it. And the algorithm didn't punish him for publishing less content, etcetera. So yeah. And he didn't you know, he was like, I could hire all these people, but I decided to just keep it small so that I can do what I wanna do in my life. And so I thought, okay.
Matt Giovanisci:That's that I mean, it's not his was a little bit more extreme than mine, but I thought, okay. Other people are having this thought too. So brainstorming with Steph, and I'm like, okay. How do I box the time? That's the first that's the first step.
Matt Giovanisci:Now in the past, I have done a thing where I thought you know, I used to do this when I had multiple businesses where I would go, okay. Tuesdays are writing days and to Wednesdays are video days, and I would kind of make the day dedicated to one specific task. And that quickly didn't work. I I bragged about it on Twitter, and I've seen other people brag about it too. Like, they figured out something.
Matt Giovanisci:They haven't figured out shit. It doesn't work. Because what happens when, I don't know, that Tuesday comes up and something else gets in the way. Well, now Tuesday is not writing day, is it? You know, Wednesday is not video day.
Matt Giovanisci:You gotta take your cat to the vet. You know what I mean? So it throw like, the the way of setting that up throws a monkey wrench into productivity because you can't guarantee that you're gonna have that day open. So that was something I brided about, didn't actually work. And one of the biggest things that I did to combat this was and this is like, it didn't work, but it it was in the right direction where I went from having, you know, multiple businesses working 5 days a week, you know, getting a lot done.
Matt Giovanisci:I can get a ton done in that time. But now that I so I've I've paired down to just one business. So I I thought, okay. So now those same hours, I am concentrating into one business, and then that way we can we can we'll be able to scale it faster or grow faster or or make more money or whatever the goal is. And that's not actually true either.
Matt Giovanisci:All I'm doing is, yes, the effort is concentrated, but it's like but is the effort in the right spot within the company? So even further, I have to constant so it's it's all about distilling or concentrating my applied effort into the thing that matters most. And that usually doesn't take, I don't know, an entire day or 40 hours a week. Because I think that everything has to be done right away all the time. And the truth is is that's not possible.
Matt Giovanisci:It is the it's more like how do you eat an elephant, and you do bites at a time. Now I believe that if you can do 4 hours of highly concentrated work every day, 5 days a week, that is, what, 20 hours of highly, highly concentrated work. You can do a ton with that. Okay? Like, incredible amounts.
Matt Giovanisci:And even better if you have really tight systems, really tight processes, then that becomes even more concentrated. So whatever you were able to do in 20 hours a week, now you can do, like, double the amount just because your processes are so tight. And they're and they're you're now you're really maximizing that time. So brainstorming some other ideas was like, okay. What this year so far, again, 3 full months, I've been able to I've worked out more than I've ever worked out in my life, and I've been eating better than I've ever eaten in my life.
Matt Giovanisci:And why is that? It's because I set very, very simple basic rules in place for myself, and I did not overdo any of it. So for eating, and I've talked about this on other podcast or other episodes, For eating, it was look. You don't have to count every calorie or pay attention to what you're eating or any of that stuff. Just in order to eat less and move more, which was my motto, which I know is a flawed motto, but, again, it's very simple for me to understand.
Matt Giovanisci:I and and to start with, I thought, well, then I'll just eat one less meal a day. But then that means I don't really have to think about what those other two meals are because it and I'm already eating less. Again, not perfect, but simple. Okay? For exercise, I thought, okay.
Matt Giovanisci:I'm just not I'm just not into exercise. But somebody was like, if you can get 8 to 10000 steps a day, like, that's pretty fucking good. I was like, okay. That is a magical number that I can reach. And it doesn't matter when I do it as long as it's by the end of the day.
Matt Giovanisci:So I thought, okay. I can do that. That's an easy obtainable goal. And if I can't do it, oh, fucking well. Right?
Matt Giovanisci:Who cares? It's like, well, then do it the next day. Just don't stop. You know? So I thought, okay.
Matt Giovanisci:Those were really simple, measurable, actionable things that I could do every day that do not require a lot of effort. And then and I'm I'm and I'm healthier because of it. Okay? It's only been 3 months. Let's not get out of out of control.
Matt Giovanisci:But I feel a lot better this year than I felt in previous years. I mean, it also was a pandemic. But with this system, I'm like, okay. Now imagine, if you will, the idea of the 10,000 steps. If I can do other things while getting those 10,000 steps, well, then that the that effort is getting more and more concentrated, and the output is much higher.
Matt Giovanisci:In fact, this is what I'm doing now, is I am walking around getting my steps now on a more comfortable surface and recording a podcast and solving a business problem and working business problems out. To me, that's 3 birds, 1 stone, highly concentrated effort, but only, you know, an hour. Okay. So I thought, how does this apply? How can I apply this to work?
Matt Giovanisci:I can't do the day thing. Right? And then Steph had an idea, and she was like, well, okay. What if it was, you know, from 10 AM till 3 PM is, like, when you work and then you stop? Or 10 AM to 2 PM or something like that.
Matt Giovanisci:I was like, okay. But okay. However, the same thing happens with the day thing is what if I schedule a dentist appointment and they they can only do it at noon? Well, now my day is cut short. And I didn't get those I I weren't I wasn't able to put in those hours.
Matt Giovanisci:Or or I don't know. I get an email and it completely derails me, and I'm like, I feel like I wasted a day. That's not gonna work either. So boxing it in in terms of the time of day doesn't work. Now with the example of the 10,000 steps, it is just a number.
Matt Giovanisci:It is just an arbitrary number. Right? I just have to hit it in some way. So what if instead of it being and this is not revolutionary. Instead of it just being a box time of day, what if it was just a box number of hours?
Matt Giovanisci:So let's say and I and I this is what I decided. And I was like, I'm gonna try it today, and I'm currently doing it. Alright? I said, as long as as long as Monday through Friday, I can I work I work for 4 hours a day? Now I think that that's it's kind of a lot.
Matt Giovanisci:I know it doesn't sound like a lot. Most people work 8 hours a day. But, I mean, are you really working 8 hours a day, or are you working like, really working maybe, like, 2? And the rest of the time, it's, like, phone calls and bullshit. Like, when I say work, I don't mean doing, like, strategy meetings or and, like, because I'm talking about deep work.
Matt Giovanisci:You know, Cal Newport's kinda stuff. Right? That's what I'm talking about. So I'm like, okay. 4 hours concentrated effort.
Matt Giovanisci:So today, I set a timer on my phone for 4 hours. I'm allowed to pause it. Right? I could take you know, if I if I really wanted to do it, I could pause it to take a bathroom break or pause it to do strategy or something else. In fact, the timer's still running right now.
Matt Giovanisci:I have an hour and 15 minutes left. It is 1:34 PM as I'm recording this. I've already so so I spent roughly 2 hours of concentrated work, and and I was able to put together 10 emails, like like, marketing emails and plan out my entire April, which, by the way, I'm recording this in March. So I've I've got so I've able to plan everything. I was able to put stuff together and highly concentrated effort.
Matt Giovanisci:That's only one day, by the way. So, alright, tomorrow is gonna be a Friday for me. I need to record some podcasts. So I'm going to spend I'm gonna put a timer on, 4 hours, and I'm gonna record as many podcasts as I can record in 4 hours. I may get bored and I may get, like, okay.
Matt Giovanisci:I'm done. Whatever. I whatever. Maybe I maybe I can only do it for an hour. Maybe whatever.
Matt Giovanisci:I have 3 more hours to fill. So this is where, in this particular conversation, I wanna figure out what are the crucial tasks, the highly leveraged tasks that I can do for Swim University in 4 hours a day, possibly less. And if I'm not doing these 4 things in those 4 hours, then I am wasting my time. I am wasting those 4 hours. And so that's what I wanna go over.
Matt Giovanisci:Okay. So just like I do in the brewery, I brought down my whiteboard down here, and I am going to write some stuff down. So let me, pull my marker out. Okay. So I can just riff off.
Matt Giovanisci:I already know all of them. I just have to, think about them a little deeply. So let's start with what I did today. I call it Oh. Oh.
Matt Giovanisci:That must be new. Crafting emails. Just to be clear, marketing emails. Alright? Now I've talked about this on other episodes.
Matt Giovanisci:I am getting my process for making those emails is getting way, way better now that I have so I've been doing, I have 4 different email types. I designed them all in Figma, and I designed them in a way where I can just replace elements, get my images, and put emails together, but just by cloning older emails that I've already done. And I'm able to re re re I'm able to create emails very fast as long as I know exactly which email I need to create. So I also, as far as crafting the emails, it's also, Email edit editorial oh my god. I can't spell edit editorial calendar.
Matt Giovanisci:That's the, I'm putting those in the same thing because I I did I did both of those today. So I crafted all the emails that I had on my calendar, got those all finished, and then thought, okay. I literally don't have any other ones to make right now, so I'm going to schedule out my month. Again, 2, maybe 3 hours. I also answered all emails.
Matt Giovanisci:So I'm just gonna write that down. Answering emails. So what does that mean? That that's some pretty basic shit. Right?
Matt Giovanisci:We're talking about I just get emails. That just happens. Not business emails, just regular ass emails. I process them. I like to do inbox 0.
Matt Giovanisci:That is something I wish I didn't have to do, but, yeah, I do have relationships that I need to maintain with for business and other things. And, obviously, you know, just general stuff comes in and I just have to do these admin tasks. And so that is just a task that I had to do. Now it didn't take me very long. I was able to I only had, like, maybe 14 emails that I had to process.
Matt Giovanisci:You know, half of them, I could just archive and not even answer, but something I have to do. So, yeah, a lot of a lot of email related things for sure. The other thing that I have to do is I have to record podcasts. So not only do I have to record them, record, edit, and schedule podcasts. Now as far as the hierarchy of how important that particular thing is compared to email, not even fucking close.
Matt Giovanisci:You know, if I don't get to recording a podcast, no. It's like, who really cares? Because no one's watch listening right now. I don't I don't mean this podcast, but then again, with this podcast, I am scheduled so far in advance because, again, I'm highly leveraging this experience. So I'm able to just produce an insane amount of content.
Matt Giovanisci:With podcasting for some university, I'm doing 2 podcasts. It's kind of a pain in the ass, but, you know, hey. I committed to it for a year. I have it all scheduled out, so I don't have to schedule I don't have to create an editorial calendar anymore that's done for the year. I just have to actually record them and schedule them to go live.
Matt Giovanisci:The other thing I have to do is, publish articles. That sucks. But this I don't know why this marker is being weird. It's brand new. So published articles has many subtasks underneath it.
Matt Giovanisci:I will say, for crafting marketing emails, there are some subtasks, but they're not. The subtasks take so they're such a short thing that I kinda go, okay. Well, making one email from start to finish doesn't take me forever, especially because the process is in place. Publishing articles has a bunch of processes. There is keyword research.
Matt Giovanisci:There is taking I'm not writing the content, but I am formatting it. So, actually, I should start writing these down underneath. Now I have to get on my knees. Okay. So there's, research.
Matt Giovanisci:There's formatting, and there's graphics, which is this whole other thing. So publishing articles takes a lot. I thought to myself, okay. If, like, if I do one of any of those things on a day, Like, I don't have to so say I spent 4 hours, and this is where the leverage part is. This is where it can get a lot easier.
Matt Giovanisci:So if we were to say, okay. Matt has 4 hours today. Right? He could look at task number 1 as crafting emails. And, obviously, today, I was able to craft out, like, 10 emails schedule an entire month with with less time.
Matt Giovanisci:That's one day. That's crazy. Right? Okay. And and I answered emails on the same day.
Matt Giovanisci:So, like, email in in less than 4 hours, like, highly leveraged. Podcasts, because the whole thing's scheduled out, my process is super easy. All the scripts are already written. So, literally, all I have to do is sit down and hit record, and, basically, I'm done. Right?
Matt Giovanisci:It's all the other tasks associated with that. So my 4 hours, I could record if I really if it really took if I really concentrated 4 hours of work, I could do seriously probably half a year's worth of podcast, but I don't think it's realistic. Right? But that's what I mean. It's like that particular task is highly leveraged.
Matt Giovanisci:Now when it comes to publishing articles, I can't do that because we don't have that content ready to go. So I so and to create an article, formatting, researching, and creating a featured image, like, that that those tasks added up take a pretty long time. Could I do it in an hour? Probably. If I probably.
Matt Giovanisci:Probably. But, again, I'm not doing that all the time, And that's I guess that is highly leveraged. It's just I feel like I can craft a lot more. Like, I'm all I'm probably only able to craft maybe 2 articles in 4 hours. Like, you know, maybe 3 if I had it.
Matt Giovanisci:But I I know that that's gonna suck for me. However, the other 2 are more leveraged. But, yeah, it it is a, you know, it is an investment, whereas, like, all of these things that I'm doing are investment. Like, I'm I'm adding to the bank. Right?
Matt Giovanisci:I'm adding to the to the brokerage account. So anytime we we make a video, anytime we publish, anytime we publish anything, and I'll consider emailing publishing here, that is a deposit into a compounding interest account. So all of those are the most important thing that I can do during the day. Answering emails, yeah, I mean, it's important, but it's not, like, the most important. Alright?
Matt Giovanisci:Now the other thing is creating ads. This is also a task that involves a lot. Because I'm not the type type of person and we're not the type of company to just create any old ad. We wanna make sure that the ad actually works. So, it requires me recording video, editing the video, and setting up the campaign and getting everything right, and I even have to write the scripts.
Matt Giovanisci:Like, it's so many tasks. In fact, yesterday, I made it my mission to record 2 videos, edit them, and get them ready for the, April fools day slash 4 zero four page campaign. And I spent almost the entire day doing those videos because, you know, I had to do animations. I had to edit. I had to film.
Matt Giovanisci:I had to, work on this like, tighten up the scripts. I had to add it to the website. So it's the very similar to, creating, what do you call it, like creating, articles. So I'm gonna write all these little things down. So we have scripting is one thing, we have filming, which is another thing, we have editing, and then we have publishing, which is, like, creating the campaign.
Matt Giovanisci:And we also have planning. Okay. So, yeah, creating ads is a good use of time, but it is it's so by but if I had 4 hours, you know, and I and my goal on that day was to produce a a, what do you call it, a an ad, it would take me all 4 hours to do it. Now that said, here's where I think I could start. Oh, so there is more stuff.
Matt Giovanisci:There is, let's just go through it. There's web development. Which is web design, and there's product development. K? So, I have I'm just gonna draw a little circle so I can publish.
Matt Giovanisci:Alright. So I'm just gonna give you all the categories that I have. We'll recap this. Alright. So I have emails.
Matt Giovanisci:I'm just gonna lump that all together. I have podcasts. I have articles. I have ads. I have web development, and I have product development.
Matt Giovanisci:Under product development, I can tell you there is, you know, there is design. There is, ordering. There's publishing, in some cases. Web development is is just all code work. So here's where I think it gets interesting is that I could start to combine it doesn't mean that I have to focus on a particular category each day.
Matt Giovanisci:Right? So if I'm like, alright. You know, it's it's so let's say tomorrow. I have 4 hours to work. Right?
Matt Giovanisci:I can choose between emails, podcasts, articles, ads, web development, or product development. Right? So, 1, I could choose the one I feel like doing, which if I do any of them, they're all worth something to the business. They're all and they're all depositing to the business. So anything that's not on this list is not.
Matt Giovanisci:Now there's there is one more thing, and there's general admin. And that's, finances. You know? I mean, technically, I could throw emails in there. So, yeah, that's that's something I do once a month.
Matt Giovanisci:Doesn't take 4 hours, but I gotta do it. Okay. So and then there's a general, like, fixing shit when it breaks. Like, to me, that's all under admin, and those tasks can be coupled with other ones. So, for example, if my job was to publish articles, part of that is researching.
Matt Giovanisci:Right? I could also research ads. I could also research product development. I could also research web development. I could just spend that time researching, which to me is not actual work.
Matt Giovanisci:But if I'm able to say script ads and those ads become emails, then I am doing 2 sub tasks on a single day that actually feed to parent tasks, if that makes sense. And I can just feel out my day. So one of the other things is I have filming. Now that's highly leveraged, but let's say I am tasked to film, you know, 2 long form videos. That is gonna take me less than an hour, so it's not a lot of time.
Matt Giovanisci:But if I know I have that coming up, I could spend the day before scripting ads. And then on that day where I'm filming, I can go, alright. Well, I can also knock out these ads. So I can able I I'm able to group subtasks together, and I honestly think that that would work. And I also think 4 hours a day might even be too much.
Matt Giovanisci:I I sounds crazy, but I am talking about a business that is highly established here and have and we have no, ambition to grow. And I mean, grow as far as the team is concerned. You know, we are not trying to output more. We are trying to leverage the output that we have and reduce our time. This is this has been my for the last year, the effort and the well, something I really wanted to focus on this year, and this is what I'm doing, which is the 3 of us, the family business, this we have this we have this asset that I that it took me 20 years to build, and I'm like, let's if we feed the beast, it it will pay us to live.
Matt Giovanisci:Right? And so as long as we do these handful of tasks every single week, then we then this thing will pay for itself and pay for us to survive. But as soon as we start adding other people into the mix, then we're we're diluting what it will pay out to us. And it doesn't necessarily mean that we would actually output more. So what we're trying to do as a family is say, okay.
Matt Giovanisci:Here is what Swim University needs, and if we do these things, it will absolutely grow. And, obviously, I'm doing a a bulk of the work here because it is my business. But as long as we do those things, then and and we can find ways to do those things and reduce our time, well, that is a lifestyle business. It also means that I can go on vacation. Now, obviously, there's vacation, but, like, if I like, this this weekend, I went to Jersey to visit my parents.
Matt Giovanisci:I brought my laptop. I worked a little bit on Monday, but that was the only day I really worked. I was only there from Friday to Monday. And I was like, well, that's the weekend. I don't really have to work.
Matt Giovanisci:And I did some work, and I did something. I did web development. It was a highly leveraged tasks. Now I'll say this. What are some just for brainstorming purposes, what are some non highly leveraged tasks that could eat up those 4 hours?
Matt Giovanisci:I'm putting away the marker because it's important to know the the the reverse of this. So I think meetings for me are stupid. Every time I have a meeting, a Zoom meeting, feels like a waste of my time. It just does. I can't help it.
Matt Giovanisci:So and it doesn't feed any of these things. Now if my Zoom meeting was recorded and maybe turned into a podcast, that's a different thing. But right now, me having meetings with other companies just so they can learn more about me, that's not a highly leveraged task for me. So I should avoid those. Alright.
Matt Giovanisci:What's another one? I will say researching is probably and I don't mean researching article stuff. I mean, researching tasks, like, I don't know, like researching new software or, you know, trying to learn some new sales tactic. Like, I I have to say, without sounding arrogant, that at this point, I feel like I've learned enough to run this business. And anything that I learn going forward will be in running the business.
Matt Giovanisci:So me reading a book about business at night is not, like, I like, that's not worth that's not worth the 4 hours. What else? Social media for me. So any time spent on social media, and I don't mean recreationally, I mean for some university. For me, it's not worth my, it's not worth my time.
Matt Giovanisci:Because if I'm doing these other things, that is diluting this pool for for, pun intended. And so that is something that I think like, you know, my brother is doing that now, and I think that that is worth I mean, like, he's he's he's right now, he only has one job, and I have, you know, 1, 2, 3, 4, 5, 6, 7 jobs. So that one's just not worth like, that would dilute this pool, which is more important. And even if he didn't do it, it's still is not worth doing. So there's that.
Matt Giovanisci:New business ventures is right now not worth my time. A lot of people will, email me, and they will want to, you know, they will want me to be an affiliate for something. The time that it takes for me to set up an affiliate a new affiliate program and to track that and to add it to the website is not worth my time right now. We make a lot more money doing a lot of other things, particularly selling our own product as opposed to affiliates. And I, at this stage, have no trust in any affiliate program to actually pay me what I wanna be paid.
Matt Giovanisci:And it's just and then and then, like, when they when they ultimately change the software that they're using for their affiliate program, why they do that, I don't know, But it happens all the fucking time. It's like I can't keep up. So, if you're not on Amazon or something like Impact, then I'm not I'm out. And even Impact's hard. Amazon is so much easier, highly leveraged.
Matt Giovanisci:Now we don't make as much money, but, again, that time can be spent doing other things. I'm trying to think of what else. Honestly, if I had to really even take I mean, like, look, I've already said this, but podcasting is one I could fucking remove. Because, I mean, I'm doing it. I I committed to a year of doing it.
Matt Giovanisci:It is a low effort. It's low effort. But if after a year, it doesn't result in any additional backlinks that are meaningful or gets me you know, gets gets us press for SEO purposes, then it is something that I won't do anymore. So that's a year thing that could go away next year, and so next year, I will have one less thing to do. Also, next year, I will have less emails to do because I will have created all of them this year, and all I have to do is basically clone them and republish.
Matt Giovanisci:So make crafting emails next year is going to be that much easier, assuming I don't leave Klaviyo, but it doesn't look like I am. Creating ads could also I mean, people have said that you constantly have to make new ads, and we're doing that. I just don't think it needs to happen in our industry as often as it needs to happen in highly competitive industries because so far, I haven't seen like, I've been running ads for, like, a month, and I haven't seen any degradation that's or, like, crazy degradation unless I'm putting up against my own stuff. So I don't think that ad creation is going to take up a ton of time. I also really don't think product development's gonna take up a lot of time because we have those products, and now we are just, you know, massaging them and improving them as opposed to developing them from the ground up.
Matt Giovanisci:We have one more product, the secret project, in the works. But a lot of that tie I mean, that is product development. A lot of that time is in design, and, you know, I'm not really doing a lot of the other development in that. And so that one's easier because I have a a an outside partner that I'm working with. So, again, slightly easier.
Matt Giovanisci:Web development is an interesting one in that it could actually take the place. It could be more leveraged than even podcast when it comes to getting links. And web development to me means, you know, not even like, speed is we've improved it so much that I'd it, like, I just need to stay on top of it, but not really much there. It it's really more about, like, can I add things to improve usability? Can I, you know, create a new sales page AB test?
Matt Giovanisci:And that's the other thing is I didn't write this down, but I'm gonna write it down under web development, which is CRO. But I don't think it's gonna be that much. CRO is, you know, it is it is a little time consuming, but it's probably worth it as long as everything else has been done. If emails have been graphic, articles are good, ads are running, you know, admin tasks are done, you know, even podcast, that's like then I can do AB testing. So, yeah, that's pretty much it.
Matt Giovanisci:Let me know what you think of the whole idea. You can shoot me an email, matt@moneylab.co. Hopefully, you can hear me a little bit better since I'm in a I'm in a basement. It's carpeted. The ceilings are lower.
Matt Giovanisci:I don't have sound panels, but it sounds a little bit it should be a little denser in here, and it's a little softer on my feet. And I actually technically have more room to walk. So, Yeah. That's it. Shoot me an email.
Matt Giovanisci:Matt@moneylab.co. Bye.
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