S5E32
· 45:28
Hi. It's Matt from Money Lab. I need to get my steps in today, and I actually wrote down a podcast idea. And it was something that came up in a journal entry. So every day, I well, I don't do it every day, but I try every single day to write in a journal.
Matt Giovanisci:And I use a day the the day one app, it's called. It's on my phone. It's on my computer. And wherever I'm at, I'll write in it. I have multiple journals.
Matt Giovanisci:I have, like, different categories of journals, but the one journal I've been writing in the longest is my business journal. I now have, like, a journal for brewing and a journal for my health and a journal for what's the other one? Gardening, which, I don't really do. But I was I grew hops 1 year, and I I thought it would be good to do that. Anyway, so, interestingly, I let me I'm trying to find it now.
Matt Giovanisci:I can't find it. So, yeah, it's on this day. Interesting. So here we go. On January 30, 2018, 6 years ago, I'm gonna read you this journal entry.
Matt Giovanisci:And it and the reason I wanted to do do an episode about this is because, well, one, I've had this journal going, I think, since 2015. I've been doing it for a long time. In fact, it could be even longer than that. But what's interesting is I I didn't realize I've been doing this for so long. I very rarely go back and and read old stuff.
Matt Giovanisci:So what I normally do with this journal is, again, I I record something in it every day. Sometimes the sentence, sometimes I go nuts, like, with what I could've did back in 2018 on January 30th. And then other times, it's just like I don't write at all. Right? And the the most that I usually look back is at the end of every month actually, I'll say this.
Matt Giovanisci:Today is February 1st as I'm recording this, and every single first day of the month, I go back through the last, month's journal entries, and then I sort of consolidated into things that I did. So I have, like, basically 2 styles of journal. I have the daily, like, little journal where I just, like, what did I do today? And then I have an end of the month journal where I go recap all of the tasks that I did, and then I do something called rosebud thorn, where I I say, what was the best things that happened this month? What were the worst things that happened?
Matt Giovanisci:And then what am I planning on doing the following month? Okay? So I actually did that today. And what I do to to come up with those tasks is I look at Asana, which is where I, you know, do all my to do stuff, and I'll look at completed tasks for the month. I'll also look at my journal entries.
Matt Giovanisci:What did I do? And then I'll sort of put those into bullet points and then summarize them at the end. Anyway, what I haven't done, what I have started doing this year, is in this day 1 app, whatever day it is, I'll write in my journal. I have a prompt that shows up at about 8 PM. It's like a reminder, like a notification.
Matt Giovanisci:It shows up at 8 PM and it says write in the journal. And so I write in it. It's not always about business, but I'll write, like, what I did today, essentially. And, again, sometimes I get very flower you know, like, very flower flowery Flower flowery with my language. Sometimes I'll just keep it simple.
Matt Giovanisci:And what I've been doing is after I write, I will go back. There's a button that says, you know, on this day or whatever it says before. So I get to go back through every year on that day. And so the other day, I went, you know, January 3rd is couple days ago, and I went back and I read them all, and this one I found very interesting. So without further ado, I'm gonna read parts of it because some of it's irrelevant, but I think it's interesting, and I wanna I wanna talk about it.
Matt Giovanisci:It starts off with, I'm having a crisis. In my perfect business world right now, I would own 4 online brands. Each brand would be profitable, and I could pay people to run them. Right now, only one brand is profitable, and that's Swim University. But it's seasonal, so that means money's tight right now.
Matt Giovanisci:So I just wanna recap that. That's what I thought I wanted in 2018. I thought I wanted 4 businesses, and I wanted people to run them. Which means, guess who would have had to be in charge of those people? That would have been that would have been me.
Matt Giovanisci:I do not want that anymore, but I find it interesting that Swim University continues to be the most profitable brand this whole time. This is 6 years ago. Now, I wrote that Swim University makes $250,000 a year. And I had, at the time, a handful of writers and 2 2 other people on on staff. So I don't think I was collecting any money from that.
Matt Giovanisci:Like, I think I was all that money must have been going to those people. And maybe I was making like 60,000, 70,000 maybe, I was taken home from that. Which is nuts 6 years ago. And, you know, business was good, but this is like yeah. This was like right after I created the courses.
Matt Giovanisci:So this was only I I it hadn't even been a full year of course. Actually, it was like actually, I did the I filmed the courses in 2017. I might not even have them out yet. I actually, maybe this maybe I say this. So I wrote most of that yeah.
Matt Giovanisci:Here you go. Most of that money comes from affiliate links. The second is our digital guides. And the third is sponsorships. The guides, when I say that, I am not talking about courses.
Matt Giovanisci:I'm talking about ebooks. I had 2 I still do, but I have 2 ebooks, and those were the guides. Forty k. That was it. That has dramatically increased.
Matt Giovanisci:Thank God. But yeah. So the guides brought in 40 k. Sponsorship brought in 27 k. And then all the rest of that 250 was from affiliates.
Matt Giovanisci:And 2018 was the year that Amazon fucked me. So I'm writing this before that happened. So so, it and it turns out it fucked me on Roasty, which I had the coffee side at the time. I think I sold it that year. Or I might have sold it in 2019, either way.
Matt Giovanisci:So it screwed me that, but it didn't really hurt me that much on Zoom University. So here's what I wrote, and this is what I think is interesting. So what does this mean? Well, it means we should double down on what's working. Right?
Matt Giovanisci:That seems to be affiliate links and products on Swim U. Sponsorships are not worth the squeeze at this moment, but it could pay off big in the future if we get our numbers up. And then, this is the this is the crux of this journal entry. The goal for Swim U should be to increase traffic to relevant content and increase the conversion rate to both subscribers and customers. I am so sick of telling myself the same thing every year and trying to find another way to make things go faster.
Matt Giovanisci:That's it's annoying. It's annoying now. And now that I'm talking to myself and recording it and putting it out as a podcast, there's the truth. The truth is is that I and this is why I do this, why I walk around in this space, talk to myself, and sometimes put it out as a podcast? Because I realized that when I talked my problems out loud, and I don't know if this is for everybody, but when I talk my problems out loud, I figure them out.
Matt Giovanisci:Just verbalizing it out loud, I figure shit out. And it's very clear to me that me, 6 years ago, has the same exact thoughts, the correct thoughts, mind you, that I do in 2 in 2024. And I can make the argument that I probably said this 2 years prior to that. And I probably said it 2 years prior to that. And I probably said it back in 2004 when I started my website.
Matt Giovanisci:And yet, I I can't be alone in this feeling, or I cannot be alone in this process, where I do something, it works, Like, $250,000 is a lot of fucking money. Right? And I had employees. And I was trying to get out of that. I could have not hired you know, the truth is I look back on that, I'm glad I did what I did, But I could sit there and go, well, okay.
Matt Giovanisci:Well, why didn't I just do those jobs And just take the 250? Because it wouldn't I could tell you, like, we weren't doing that much. Like, we were creating I mean, we weren't doing YouTube at the time. We weren't doing social media. We were just creating articles.
Matt Giovanisci:I can't do that? No. I just I didn't want to. So I kept trying to outsource. So here's so I'm gonna skip ahead because I talk a little bit about Roasty, and it doesn't matter anymore because it I don't own it anymore.
Matt Giovanisci:And I was you know, I I ended up selling it. But I wrote this. So I have to prioritize what's working and what's not. Right now, Swim University is working, but it needs improvement. That means making our products better, introducing new products, putting a better sales funnel in place, AB testing copy for better conversions.
Matt Giovanisci:Jesus Christ, Matt. No shit, dude. It's it honestly, it angers me. It does. Because I wrote this so long ago.
Matt Giovanisci:I what else did I write? That's it. Just look, I thought it was important to highlight that. When I read it, I laughed out loud because I'm like, out of, like dude, every year, I have a crisis around the end of January, by the way. Because for me, January is always you know, like, I'm a I'm a big New Year's resolution guy.
Matt Giovanisci:You know what I used to be before that? Used to be a big Lent guy. Yeah. Yeah. I'm not religious, and I am, no.
Matt Giovanisci:I am not religious at all. But used to I mean, I grew up Catholic. And I went to I didn't go to Catholic school, but I went to what what was called CCD. And my grandmother, big, big religious, not. My father, not so much.
Matt Giovanisci:My grandmother, yeah. So I I did I participated in the web. And, yeah, you made a you made a sacrifice. And I remember 1 year. I don't I don't know.
Matt Giovanisci:It's a very long time ago. Couldn't I couldn't tell you. Definitely, like, early teens. Maybe, like, 14 or something before high school. I gave up soda 1 year, and I don't drink soda to this day.
Matt Giovanisci:I've never I've I've had not not had it. It's like a habit. I was like, oh, I'm gonna commit to this. So I've always so New Year's resolutions feel similar where I go, I wanna make a declaration about something I wanna change in my life, and I'm going to do my best to change it. Now that sort of gets mixed in with business for me now.
Matt Giovanisci:You know, it used to be just like lose weight. That's pretty much as every year, by the way. Still haven't cracked that one. Stop drinking soda though. It's not the soda.
Matt Giovanisci:It's the beer, which is basically soda. Oat soda. Barley soda. Anyway, so, yeah, every January, I have, like, some New Year's resolution and I have some keyword for the year. 1 year was was like generosity, And I think that was last year's.
Matt Giovanisci:I, you know, followed it. This year, my word is stillness. Mental stillness, not necessarily. Like like, stillness in business, stillness in life, all the things. Not physically being still, but you know?
Matt Giovanisci:So so one of the things that I think goes along with that phrase for the year is just do your job. There's one job, and if you just do the job, it is so simple. It is a simple, simple job. And if you do it, you will see success. But you have to just blindly do it.
Matt Giovanisci:Delay the gratification because it it's never gonna happen, by the way. Me now, I make more money than I did in 2016. It's not 1,000,000 more, but it's 100 of 1,000 more. Not personally, but the business revenue wise. So, yes, I do make more money personally, and I've afforded a life, but I am never satisfied.
Matt Giovanisci:Every year, I still have a new year's resolution to be better at something, and it's usually business. But here's the thing, like, you look back and I was saying the same shit that I'm saying this year. This is all I have to do. It's pretty fucking obvious what has to be done, and yet I struggle to do it. It is simply it is very similar to losing weight.
Matt Giovanisci:I don't there's no secret. I know the answer. Eat less, move more. Simple as that. Doesn't get any simpler.
Matt Giovanisci:Right? But yet the practice day to day isn't that. Right? Or else I'd lose weight. They might reach my goal.
Matt Giovanisci:But every year, I'd you know, hey. Look. Some years I do pretty good. Some months I do pretty good, whatever. But, like, that's the task, and that's the same in in my specific business.
Matt Giovanisci:And and it's different, but it's similar. It's a little slightly more complex. You know? You look at something like eat less, move more, and you're like, wow. I when I heard that, for some reason, I've never heard that before.
Matt Giovanisci:So I heard it, like, last year, and I was like, oh, that's easy. So the the question is is, am I eating less? At the end at the end of the day, did I eat less today than I normally would, and did I move more than I normally would? And if the answer is yes, then it's like, hey. I I clocked in the the the I've I've checked the the tests for that day.
Matt Giovanisci:Now it's obviously more nuanced and complicated than that. So I built a very simple system for myself in this year with that mindset. Okay. Move more. Let's just go on that one.
Matt Giovanisci:That one's super easy because it's a it's an it's an input. I just have to do something every day to be considered move more. Right? And so the easy one for me is 10,000 steps. I was like, okay.
Matt Giovanisci:Alright. I can I can, I can get behind that simple number, that simple metric? It's measurable. It's easy to do. I won't break a sweat.
Matt Giovanisci:You know, I'm just pacing around. I and so I figured out ways to accomplish that easy, which is what I'm doing right now. That is a practice that I can get behind every day. Now I can keep cranking up the dial there. Right?
Matt Giovanisci:So and stay with me because this does relate. So I can keep cranking up that dial. One thing I thought about was, hey. Every month, I'm gonna turn up the knob a bit. So, yes, I'm still gonna do my 10,000 steps.
Matt Giovanisci:And do I hit it every day? Absolutely not. Some days, I just don't hit it. But I can't beat myself up. It's like, okay.
Matt Giovanisci:You didn't hit it today. You gotta you gotta do you know, hit it tomorrow. You know? But I don't beat myself up for not hitting it, for breaking the chain. That's that's not very cool.
Matt Giovanisci:Okay? So be nice to yourself, whatever, whatever. Alright? So How do I trump the knob a bit? Well, I was like, you know what?
Matt Giovanisci:I'm gonna add one tiny little extra exercise a day. And the first thing I'm gonna do, and this is I'm starting this I actually started this, well, it starts today, but I'm not gonna actually start it till next week. I know. That's, like, typical fat boy talk. It's like, I'll do it next week.
Matt Giovanisci:I'll start on the perfect day. But it's I'm I'm gonna do dumbbell curls. That's it. Like, no freaking circuit, no strength training routine, just dumbbell curls. And I have a very specific input that I'm gonna do.
Matt Giovanisci:I've wrote it down, which is I'm going to do 3 sets, 6 to 10 reps, and my to wait in order to make sure I'm getting in those reps, I'm just gonna make sure I can fail. So if I'm if I do £20, you know, the 1st day, like, say, £20 dumbbells or whatever, and I do those, I do 3 sets and I can hit way more than 10, well, then, okay, I need to up the weight. And then I'll just keep upping it until and then every day, I wanna write down in a in an actual physical notebook by the dumbbells, okay, what's today's date, how you know, what's the weight, and then how many reps did you do in each set? And then try to get that number between 6 10. And, again, that is bare minimum shit.
Matt Giovanisci:Yes. I know it's not like a full body workout, but I'm like, I gotta do it's just the if the if the mantra is just move more, that fits it. And then perhaps by the end of the year, I will have a full routine that I really enjoy, and I will see results. But that's the thing. It's like, I can't think about the future because this is a practice, and I have to just accept that this is forever.
Matt Giovanisci:Right? It's habit building. Eating less, that one I that one's tough because I you know, it it's a it's not an input. It's a it's a restriction. So it's tough to to restrict when I'm somebody who loves kinda going all in.
Matt Giovanisci:That one I haven't figured out yet, but it is I've the way that I've sort of the way that I'm trying to to restrict is just make it simple on myself. I just removed lunch from the day. That's it. Because I'm like, I can't eat less at every meal, so just eat less meals. And it just, like, gives me less shit to do.
Matt Giovanisci:So, yeah, my dinners can be big. My breakfasts can be big, whatever. I just don't give a shit about lunch, personally. Like, I'm a I'm a big breakfast head and a dinner guy. Lunch, I could you know, I don't really care.
Matt Giovanisci:So I was like, alright. I could skip that one. You know? I don't know if it's the best thing to do, but it's like it was the easiest it was the easiest thing to control. So eat less, move more.
Matt Giovanisci:What's the mantra for running a content based online business? If you wanna you know, in the in the in the case of, like, being healthy, if you wanna lose weight and build muscle, what are the 2 things you do? Eat less, move more. What are the 2 things that you do in a content based business? Well, I can tell you one.
Matt Giovanisci:It's pretty fucking easy. Make content. That's it. That's it. So make content has a lot of inputs, though.
Matt Giovanisci:It's not it's not as simple as, like and I guess you could say the same thing about exercise and or the move more. It has a lot of factors. Right? And you can make it as complicated as you want. But, ideally, what's the practice?
Matt Giovanisci:So that's simple. The practice is make content. That's the mantra. What's the practice? It's in my case, let's let's start simple.
Matt Giovanisci:Write articles. Publish. Not even write. Yeah. So I write articles.
Matt Giovanisci:K. Great. Publish articles. That is the that is the practice. Every day.
Matt Giovanisci:Now you might not publish an article every day, but you could certainly do something every day that is content. And we have buckets, and I could just fill those buckets, which is it's either the day is either, for me, writing or doing some type of work towards creating an article for the website. K? The other thing could be, scheduling or crafting an email because that's content as well. And the third could be, like and then this is kind of like me this is a knob dial.
Matt Giovanisci:I don't really have to do this, but it's, recording podcasts. Right? And that's just the practice. And I should do that every single day without fail. Something, even if it's just an hour a day, an hour a day, I could write a full article, easily.
Matt Giovanisci:An hour a day, I could record 4 15 minute podcasts. An hour a day, I could probably schedule 3 to 4 emails, maybe 1, you know, if I took the whole hour. That's just an an hour a day. That's nothing. That's just so much content, by the way.
Matt Giovanisci:That's so much. If I did if I could do 4 podcasts in an hour and I did it every single day and let's fuck weekends. Just 5 days a week. That's 20 goddamn episodes. That's a whole month's worth of episodes or or even multiple months worth of episodes depending on on how frequently you wanna publish.
Matt Giovanisci:Publish content. That's the that's the mantra. And it could be, you know, it could be one of the practices could simply be, alright. Maybe you wrote something yesterday. Today, you published.
Matt Giovanisci:Today, you, like, you know, put it on Facebook. Make a pin for it. Do a a podcast episode about it, post it on I don't who knows? Whatever. Whatever your business is.
Matt Giovanisci:But that's it's so so simple. And yet, there are days that go by that I do not make content. Today was one of those days. I mean, sure. You can I'm not counting this because I'm talking about Swim University, but I didn't do it today.
Matt Giovanisci:I did more I did admin work today. That's what I did. I I took the whole day to do admin work, but I did nothing today to create content. And that is a wasted day. That is a day I didn't get my 10,000 steps.
Matt Giovanisci:I I think it's so simple. Now maybe let's think about the eat less part. So if we if we were to, you know, use the same mantra and say publish more, could be the move more section, but what's the less part? What's the thing that you reduce in order to publish more? What what is it that I did today that stopped me from publishing?
Matt Giovanisci:Well, I can tell you that I did my monthly numbers and it's the 1st of the month, and I and I need to do that. But I didn't do anything toward towards making content. So I think it's less of that. And maybe there's a I don't know what the word is or what that is less of, but it's like less researching, less learning, less reading, less listening to this podcast, unless you're working on something at the same time. I know.
Matt Giovanisci:But the difference is is that you're listening to this and I'm creating it. And I know that that's not a good marketing strategy, but it's true. Right? Now killing 2 birds with 1 stone, yeah, if you're working out and listening to this, you know, you you're doing it. But, yeah, I sometimes like, today, I'll I'll give you an example.
Matt Giovanisci:I'll give you a true example. I won't fucking hold back. Today, not only did I do my numbers, I did my numbers. Now I brewed today as well. I brewed a beer today.
Matt Giovanisci:That was part of my plan. And I canned some beer today, so I was I spent some time in the brewery and did some stuff, but I was still able to do my job, my actual, you know, day job. But there are parts of that day where I went on a bit of a tangent. I started to look up. I because today, I had to pay affiliates.
Matt Giovanisci:I do that at the end end of every or the beginning of every new month. And I started to think, well, we got some affiliate stuff today. That's pretty good. And then I went down a rabbit hole of, like, you know, I really wanna switch the affiliate program, to a different platform. Let me go research that.
Matt Giovanisci:And I spent probably an hour researching affiliate program software. That's not creating content. Is it something that we may have to do? Yes, but not now. Clearly, it worked.
Matt Giovanisci:And the the task that I should have done is created content for those affiliates so they could promote it more because clearly it works. And yet here I went trying to solve a problem that didn't exist. So maybe that's it. Stop trying to solve problems that don't exist. Do that less.
Matt Giovanisci:I don't know. So I I for me in my business and and, you know, if I had to let me put this in another business, honestly, because I because I tend to get in my own world a lot, and sometimes so so when I've helped, a local distillery and a local brewery with with marketing stuff because, like, I'm a content guy. But I'm in that world. I'm just, like, I'm surrounded by that world. And, you know, it's really easy for me to say, like, make content.
Matt Giovanisci:It's it's helps your business. And it's like, yeah. But that is my business. Like, that is what I sell as well. Like, the when I make content, I make money.
Matt Giovanisci:But let's let me since I spent the day in in in my home brewery, Okay? What is my equivalent? Because in my business, the content is technically the product. You know? There's, you know and let me explain for a second.
Matt Giovanisci:Hold on. So the content right? When I publish a YouTube video, for example, we get ad money from that. Now I know some people that when they publish articles, they get ad money from that. Well, I don't get ad money from articles, but I get leads, which then buy our products.
Matt Giovanisci:And that's how we get most of our product sales is through creating content, which generates leads, which generates sales. The products that we sell happen to just be packaged content as well. Okay? So whether I'm producing content that is for sale, producing content that is free, that gets, has advertising attached to it, or is just free, no matter what, my practice, my output constantly is content. That's what I do, and that's how I make money.
Matt Giovanisci:And the more content we put out, whether it's, again, behind a paywall or in front, we make money no matter what. And the better we get at making content, the more money we'll make. It is it is a simple output that results in a simple outcome. Now let's say I don't it's not Swim University. I have to do this for another company.
Matt Giovanisci:I'm gonna start a whole new business, and that business is a brewery because I am currently in a tiny little hobbyist brewery. And today, I canned and labeled beers because I am a hobbyist, and that's what I do. And if it's for no money, it's just for my own fun. Right? Now if I'm a brewery, what is my day to day?
Matt Giovanisci:Now let's assume in this brewery, I also run a taproom, right, which would be similar to, like, my website. So, like, people come in the door and, like, that has to be managed. Right? But you do not have a business, you do not have a brewery, if you do not have beer. Plain and simple.
Matt Giovanisci:Right? So every time you make and produce and release beer, is it guaranteed that people will come? Yes. That's why they're coming. Otherwise, why are they coming?
Matt Giovanisci:If they're coming for a different reason, then you're in the wrong business. Right? Your beer should be good, and people come for that. Now with beer, unlike my content, I guess it's similar. Like, there there it's it's paid.
Matt Giovanisci:It's behind the paywall. You don't get the beer for free. Right? So how do you get the leads? It's the beer.
Matt Giovanisci:If people like the beer, they'll tell other people. Now you could add a layer of content to that if you wanted to. And I think, you know, there I here's what I'll say. I write an article. When I write an article, that is essentially nothing.
Matt Giovanisci:Okay? I publish it on the website, it's nothing. If I will make a beer and just can it, it's nothing. Right? You've just created the product.
Matt Giovanisci:You have not done the sales. Now when I create an article, there is a there is a slight, a slight possibility that we'll rank for it without doing any work at all. Right? That would be similar to just having a brick and mortar business and just general foot traffic. People drive by, people walk by, you know, it's there.
Matt Giovanisci:So, like, yes, you're going to get some residual something. But you really need to supercharge it. So we don't just create articles. We publish and promote them. Okay?
Matt Giovanisci:So when we do a YouTube video, for example let's just take a YouTube video. It's a little universal. Right? We are taking that MP 4, which again, sits on my hard drive, is absolutely nothing. It's nothing until we put it out onto YouTube.
Matt Giovanisci:Once it's on YouTube, it still might be nothing. There might be a little bit of traffic, sure, but we have to package it. There's a thumbnail we have to design. That's separate from the from the product itself. That's separate from the m p 4.
Matt Giovanisci:We have to title it. We have to write a description. Right? We have to we have to hit publish. We have to do all this kind of, like, m p 4 file before it's anything.
Matt Giovanisci:And so if I'm a brewery, I and I make a beer, but no one drinks it, it's nothing. So what would I do in that? What what is my process? So in my world, okay, we'll go back to the article thing for a second, I write an article. I package that article.
Matt Giovanisci:I published that article. But I still have to promote that article. I still have to go on Facebook and promote it. I still have to sometimes I write an article and it doesn't rank, I have to pay for advertising to get some traffic to that article, get some juice going. I gotta build links now.
Matt Giovanisci:I have to do internal linking from my other things to that thing. I have to send an email out to my list that says, hey, we have this new article. There's like a whole fucking other bunch of steps. So yes, creating content, but there's like a whole thing involved with that. And so, with beer it's the same thing.
Matt Giovanisci:You have the product, but you better take pictures of it and post it on Instagram. You better I mean, if you have an email list, great. Send it to your email list that you got a new beer on tap or you got a new beer in cans. Post a goddamn YouTube video like Treehouse is doing, which is crazy. They get the money.
Matt Giovanisci:You know? Just email anybody. Fuck. You don't even have to have a list. Just, like, email all your friends, text all your buddies.
Matt Giovanisci:Like, tell people that this thing, this can, this MP 4, this this word doc exists, and it's available for consumption. And the thing is is that you'll get better at all of that as long as you put in the practice. Every single day, do something to make your product. In my case, I should be writing something. I should be designing a graphic.
Matt Giovanisci:I should be crafting an email. I should be doing, you know, promoting an existing article. Something. That is everything, and the same thing goes for a brewery. It's a product, and it's the marketing.
Matt Giovanisci:It's everything. You just put it out. You let people know. And as you get better at and and I think this is where this is where businesses are really built is, yes, like and and the the the the do less, the eat less is just ignoring everything else because that's the only thing that fucking matters. You know?
Matt Giovanisci:Yeah. You need to do your books and you need to be good at that stuff too, but it doesn't need to be all consuming. It doesn't take all the time. It's you can do that shit way less. That's pretending to be business.
Matt Giovanisci:That's playing business. I do that a lot. It's it's busy work. It's not the real thing. And so, yes, that's it.
Matt Giovanisci:That's it. It feels so simple when I hear it from myself 6 years ago. And it's like, why why why aren't you doing it? Why? Because it's the same argument for losing weight.
Matt Giovanisci:You know, you already know what you have to do. You already know it. I don't give a fuck if you are just starting out in business and you think you don't know shit, you do know shit because you know that there's only one thing you have to do. If you're mister beast, he knows his one thing, which is make the best videos possible. He makes videos.
Matt Giovanisci:If he doesn't make video if he doesn't make videos, he doesn't exist. That is his ticket. That is his that is what he clocks in to do. And for for us, I can say it's content because it's multimedia, it's articles, It's short form videos. It's long form videos.
Matt Giovanisci:It's graphics. It's all the things, but at the end of the day, it's all the same shit. It all comes from the written word. The videos are written before their videos. It's putting words on the paper.
Matt Giovanisci:And, yes, there's nuance, but, ultimately, that's it. And and and the way that real real businesses, I think, are built is wanting to get better at all of those things. So if, for example, you just started making beer and you opened a brewery and you made the same beer every time and it sucked, but you keep making it, and you keep putting out the same dumb Instagram posts that are terrible over and over again and you never get better and you never change, you go out of business. Right? Unless, I guess, the first time you do it, you're an absolute genius and you never have to get better.
Matt Giovanisci:I I guess that it's possible, but doesn't really I mean, who's ever done that? So and I think that that's where we drop the ball in my business. It's like, yeah, I've personally gotten better at content, but I haven't I haven't practiced it. I practiced it on other websites and other places, but I never did it at some university, and I just have to do that. And that's it.
Matt Giovanisci:So 45 minute angry rant about how we all know what to do. Just fucking do it. Nike. Bye.
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