S5E28
· 43:18
Hey. It's Matt. Welcome to Money Lab. Today, I wanna share some things that I'm just thinking about within my business. And I have 6 things listed here that I'm gonna go over 1 by 1, and those six things are post purchase email flows, really exciting, but important, content syndication, Facebook traffic, micro products, less tools but better, and more emails.
Matt Giovanisci:And I will explain what each one of those means to me and what I'm thinking about. So let's start with post purchase email flows. So I was going through a dilemma. I needed to choose between 2 pieces of software, And those two pieces of software were Podia and Thinkific. They're both digital product delivery platforms, learning platforms, course platforms, what have you.
Matt Giovanisci:I've been on Podia since 2019. It has been fine. It has gotten, from a from an all in one perspective, worse, I think. And and I'm I'm not putting down the company. They're just not for me.
Matt Giovanisci:I am looking for, like, enterprise level core stuff, but, you know, they're they're appealing to somebody who doesn't have a website, doesn't have a massive brand, and, you know, is just trying to do an all in one solution. They have email marketing. They have all these, you know, course, website builders, templates, all that stuff. It's like, I don't need most of that stuff. I just need the course.
Matt Giovanisci:I just need the course platform. Now the reason I was thinking about going to Thinkific, and I looked at Kajabi, I looked at, Teachable, all these other ones. And people really like Kajabi. But again, Kajabi suffers from the same thing that I think Podia suffers from, which is, like, trying to be an all in one platform. Whereas Thinkific is really just a course platform, and that's what I was looking for.
Matt Giovanisci:Now the the reason I went to Thinkific or the reason I even considered this is because Podia, a year ago, maybe a year and a half ago, decided to update their checkout system. And I was using Shopify to sell my physical products, and then I was using Podia to sell my digital products. So it was a little bit disconnected, which I guess is fine until Podia decides to design a new checkout system, which I thought was terrible. I even I had trouble checking out. I it was really difficult.
Matt Giovanisci:Their old system was a pop up very similar to, like, the Stripe pop up. It worked so well. And I think our sales improved because of it, but the new system really killed our sales. It hurt the checkout process. So I'm like, well, I'm already using Shopify for our physical products.
Matt Giovanisci:I would love to be able to sell a physical product and then maybe upsell to a digital product or vice versa. And so I thought, well, let's put that all under one roof. Shopify, huge company. It I'm just using it for checkout software, essentially. And, yes, it costs money, but I absolutely need it for physical products.
Matt Giovanisci:I already have it. Let's just move to that. So I needed to start building my own sales pages for these courses. That's totally fine. I actually prefer that.
Matt Giovanisci:So now I have my own custom sales pages for these courses, and when you click the buy button, it takes you to the Shopify checkout. And when you buy a course, now I have to create a Zap through Zapier that auto enrolls them in the Podia course, because Podia does not have direct integration with Shopify. And I thought, this sucks. I'm using, like, 4 pieces of software to to to deliver one product, which I guess why that's the problem that Podia solves. It's one platform that does everything.
Matt Giovanisci:Right? Well, I'm like, alright. Biggest biggest issue is now it takes, like, 5 to 15 minutes for somebody who buys a course to be enrolled in that course. So I thought, alright, well there's gotta be a course platform out there that syncs directly with Shopify and can immediately get somebody enrolled, and that happens to be Thinkific. Thinkific also has an API, and at one point I was thinking, alright, what what if people just logged into Shopify and could see all their past purchases, all their purchases in one screen, and then when you click to go into a course, it APIs you directly into Thinkific.
Matt Giovanisci:That sounds pretty great. I don't know how to do that, but it sounds pretty great. So alright. Thinkific. They have they have a Shopify, you know, app.
Matt Giovanisci:Let's let's try. I so I tested it this week, and it failed. So it turns out that I to do all the things that I wanna do, I would still need Zapier. So now I thought, okay, well, alright, I'm not gonna uproot my entire course platform and all of my customers to port them over into another platform, have to email everybody and say, guess what? We're on a new platform.
Matt Giovanisci:You have to change your your password, or you have to create a new password to log in. It's like, I rather not have to go through all that. So, okay, I gotta stay to stay with Podia. I gotta stay with Zapier. Now what do I do?
Matt Giovanisci:So earlier this week, I or last week, I guess, I bought a course. Yeah. I still learn. And it was a course from, like, a guru, and that's fine. It was it's about micro products, which I'll talk about a little bit later.
Matt Giovanisci:But I paid attention to the course delivery because I'm like, well, how else does somebody deliver a course that's clearly not on Shopify or Podia? They were on some old ass system, you know. So basic old school checkout process for a digital product, you know, add in all your information. And then what what happened was and I had I saved it. I got an email immediately.
Matt Giovanisci:And it was like and it wasn't an email to an that it wasn't an enrollment email. It was simply like a thank you email for purchasing. Now that auto happens with Shopify. Right? Shopify will, like, thank you for your purchase, blah blah blah.
Matt Giovanisci:But that's all the information it gives you. Now I might be able to turn off that specific email and then replace it with my own email through Klaviyo, which I'll look into. But the email I got from this course was essentially, hey, thank you for buying the course. We're currently setting up your account. You will get a separate email with your enrollment details.
Matt Giovanisci:If for some reason the next, you know, 15, 30 minutes, or whatever, it's if you don't if you don't get this email, if you don't get this enrollment email, just hit reply and we'll get you enrolled. You know, we have the best customer service on the Internet. We pride ourselves in, you know, getting back to our customers, etcetera. And I was like, okay. Now I actually did it because I'm like, what happens if I it actually, my it took a it was like 15 minutes had gone by, and I got nothing.
Matt Giovanisci:So I'm like, am I in this course? Did it work? So I I replied. Now as soon as I replied, probably about 5 minutes later, I got the enrollment email, which means it took 20 minutes for that enrollment email to come through. And, you know, and the first email is like, make sure you check your spam, blah blah blah.
Matt Giovanisci:So giving me the instructions. And then, you know, I got my enrollment email and I was happy. But I was like, oh, it's just communication. I don't actually have to deliver the product fast. It's just I have to say, we hear you.
Matt Giovanisci:We got your product, and here's what to do. If you don't get your product, we'll hook you up. And it's like, oh, okay. Now I knew I know this because I did this with, our our book. So we sell a physical book, and that physical book takes 7 to 10 days to print and ship to the customer.
Matt Giovanisci:So from the time the customer orders that product, it takes a lot longer to get that book than, say, Amazon, which they're probably already used to. Because, again, we print it. And I kept getting emails from customers after they purchased the book. Hey. You know, it's been a week.
Matt Giovanisci:Where's my book? I'm like, man, just give it 3 more days and it's probably gonna be there. But rightfully so, they're like, where's my book? I kept responding with the same thing over and over again. Oh, it takes 7 to 10 days.
Matt Giovanisci:We print the book on demand, blah blah blah. You know? But here's your, you know, whatever. So I I said, okay. Well, instead of me just copy and pasting this email over and over again, I'll just create a post purchase email flow.
Matt Giovanisci:So now anybody who buys the book or any book from our store will get this email that says, your hey. Your book is being printed. Here's here's what's gonna happen, and set them up for expectations. So your book is being printed. It usually takes 7 to 10 days, but, hey, sometimes we've heard it go gets to people sooner.
Matt Giovanisci:We hope that's the case. If it takes longer than 10 days, reach out to us. We pride ourselves on customer service, etcetera, etcetera. So I'm like, duh. The amount of time I wasted testing this new platform, having to switch this platform if I even made this decision, when, really, I could have solved all of this with one simple email.
Matt Giovanisci:That's what I'm thinking about. So then I'm thinking, well, if I'm gonna set up this email, what else can I gain from this? Now I used to have post purchase email flows set up, but since I moved platforms off of active campaign to Klaviyo, I have yet to set those up. And I think I need to set those up in in this month. So, I don't know.
Matt Giovanisci:Just something to think about. Maybe maybe maybe interesting, maybe not, but I think those post purchase emails, I don't know why I'm putting them off, but they seem super important. They just won't increase sales unless I use post purchase emails to get upsells, which is what I should do. Next on the list is content syndication, and what do I mean by that? So, people are posting content, the same content that they post on YouTube on Twitter or x now, and they're getting paid for that.
Matt Giovanisci:Okay. Well, that's interesting. We when we make YouTube videos, we post in the YouTube, end of story. No. We also embed them in our website.
Matt Giovanisci:Okay. Well, one thing I've never done is thought, that m p 3 or sorry. That m p 4, that video file, can we upload that to other places? Like, how we do our TikToks and our and our Instagram reels and our shorts. We create 1 m p 4 file that is a short form vertical video that we auto post through a through an app called Later on all of our social platforms, on on Instagram, on YouTube, on x, on, fucking LinkedIn, Pinterest, Facebook, everybody.
Matt Giovanisci:I'm like, okay. Where else can we post our long form YouTube videos, our horizontal videos? So it turns out you can post those on Twitter. I think. I think I have that option.
Matt Giovanisci:Maybe I I might have to buy pro, but okay. I don't think our audience is on Twitter, but, I mean, it's the same content. It wouldn't be that hard. But one thing I've never done is I've never uploaded them to Facebook natively. I used to always share the YouTube video, which is not great because, you know, all these platforms are optimizing to keep people on the platform, and you're providing them a way off.
Matt Giovanisci:So I'm like, oh, I should just take those long form videos and just upload them to Facebook too. Content syndication. I think the more these social media platforms start to embrace long form video I mean, Facebook always has, but, yeah, I just never really done it consistently. So thinking about ways to not repurpose content, but to take existing content and put it in other places to get more attention. And that leads me to Facebook traffic.
Matt Giovanisci:So I've recently been listening to I've heard 2 people who got hit by the helpful content update talk about how they have started to look into other forms of traffic. Obviously, you know, SEO, for for us, it's it's still pretty good. It's still high as hell, but we've certainly seen a a chunk taken out of our traffic since the helpful content update. I believe that that's because of long tail keywords. The more I the more I look into it, the more I say, oh, yeah.
Matt Giovanisci:We're still ranking for our primary keywords, but we are but when you look at the primary keywords and you compare, like, well, yeah, we probably were ranking for all these micro keywords, all these long tail keywords that were related to that big keyword, which is why I used to have the, moonshot method. Now I feel like we're losing that. So I've heard these other people talk about we have to look for new sources of traffic. Now for us, we are on YouTube and we have a huge audience there. We get traffic.
Matt Giovanisci:We get eyeballs. We get leads that way for sure. You know, we have our short form that we're working on, our social media stuff. Right? We have, you know, we're like I just said, we're doing that short form vertical video stuff.
Matt Giovanisci:I'm running Google Ads. That's an easy win. It costs money, but we we have products to sell. We could dial that in certainly a lot better. Facebook, though, has always been I kinda, like, stopped doing it for a long time because I thought I don't give a shit.
Matt Giovanisci:You know what I mean? Like, they you know? But, no, man. That's where our audience is. Like, I'm over here publishing on Instagram, and, yeah, we're growing on Instagram, but our audience is 100% on Facebook.
Matt Giovanisci:Those old people comment too. They love commenting. So I go, alright. Well, shit. We should post our obviously, our post our long form videos there.
Matt Giovanisci:Hell, yeah. Not just post them, but, like, actually upload the video, the long form video to the platform. And because our our long form video says the same thing. It's like, hey. Download our cheat sheet.
Matt Giovanisci:Here's your link. Freaking you know, we're getting leads that way. It tells you to comment, tells you to like, subscribe, all that shit. You know? So the it's all the same now.
Matt Giovanisci:So, okay, but what about traffic? Well, I started taking our articles and posting them on on Facebook, and now we're getting traffic. It's like, oh, okay. So let's, boost engagement. So, basically, what that means is, like, we're just publishing.
Matt Giovanisci:We're just posting a lot more on Facebook at least once a day. Now Facebook traffic though, I heard this thing and I and I'm like, I'm gonna try this. So it's the the strategy and I have to I've I've I'm not I can't this is a thought, by the way. So I'm not like, it's a strategy thought. But I run Facebook ads to get leads.
Matt Giovanisci:But but people are saying, you can run Facebook ads super cheap and get page likes. And I said, okay. Why would you do that? Well, the more likes you have on your page, and every time you post a piece of content, well, those people click that content and go to your website. I'm like, oh, right.
Matt Giovanisci:Also, they're more likely to see the ads too. So the idea and I have to still look into it and test it. But the idea is to run really cheap, like $5 a day, engagement ads to just get likes to the Facebook page. Pretty interesting. Might also be worth doing for Instagram.
Matt Giovanisci:I don't know. You know, just to get followers. And then every time we post something I I feel like the follower thing might not translate, but who knows? The more people see our stuff over and over again, that's attention. So I'm like, hey.
Matt Giovanisci:For $5 a day, if that helps us get more traffic to our website, I'll take it. So I'm that's something I'm thinking about. And I'm also just in the Facebook side of things, I'm also thinking more about how to leverage advertising, paid advertising, to get more sales or leads to sales. And that leads me to the 4th item on my list, which is micro products. Now I mentioned that I purchased a course last week, and it was from Miles Beckler, buddy of mine, did an, a video about well, shit.
Matt Giovanisci:I don't remember what the video is about exactly. But he had mentioned this e class, product e class, I think it's called. You know, some some guru guy. But it was $500, and I bought it. The whole idea is one product fuck.
Matt Giovanisci:I know I was gonna forget it. But it's like something along the lines of, like, one audience, one product, one sitting. K? Similar to what and I think he mentions Alex Hermozzi, how he taught Alex Hermozzi something. But the idea that and and I know Miles does this too, where he creates these low ticket, so low priced, high value products that are ultra specific, and and then runs traffic directly to a incredibly simple sales page.
Matt Giovanisci:And then the idea is you're targeting you're you're you're targeting way more specific people. The copy is just it's just gonna work, and that and the price is so low that it's a no brainer, that it's a gamble. It's like, hey. I'll I'll I'll pay this person $5, $10, whatever. So I was like, alright.
Matt Giovanisci:Now I already had an idea where I wanted to create a really, like, awesome workshop for solving specific pool or hot tub problems. But I never thought about I always thought about it as an upsell, but I never thought about running it directly to an audience, say, on Facebook. Now I don't really wanna do this on our website. I think our website is earn traffic, and I, of course, want that earn traffic to convert to our highest paid product our big products. And then from there, they can buy the micro products.
Matt Giovanisci:But with with paid traffic, I'm wondering if I can create micro products with short sales pages and target people on Facebook and Instagram way more specific. And I I've been in this camp, and I'm I think I need to get out of it where I'm like, oh, I'm already niched down. I have, you know, we have pool owners. We have spa. We have, yeah, spa owners.
Matt Giovanisci:They are different people that's niching down. But can I niche down even further? And the answer so I I've I recently have a campaign going to get leads for my pool stuff. The only one so far that has worked that has gotten my lowest cost per lead has been one specifically about saltwater pools, which is a subset of people. I thought, that's interesting.
Matt Giovanisci:Can I go even deeper? Like, I can think of a ton of examples. People who keep their pool open year round, people who live in Florida, people who have a saltwater pool. People who have an above ground pool. People who have a semi above ground pool.
Matt Giovanisci:People who have, an in you know, a free form in ground pool. I don't know. People who have a fiberglass pool. People who have a sand filter. There's, like, all these specific things which are all individual lessons in my course, but I've not thought about solving a very specific problem for a very small group of people, then only using Facebook ads or even Google ads to send traffic directly to the sales page and getting people to spend $10 to buy a product.
Matt Giovanisci:And then once they buy that product, it's like, hey, I'm going to solve the shit out of this problem, and I'm gonna blow you away for what you just spent. And guess what? We have a book. We have another course. We have physical products.
Matt Giovanisci:Like, there's other things for them to buy, But it essentially pays for that lead. And I never I like, I thought about it, but I'm like, it just sounds like a lot of work. But the idea of one sitting and the idea of, like, you know so this whole course is, like, basically how to plan that out, like, how to pick the niche, how to, like, narrow it down, which I don't really need this the the course to tell me that. I I know my audience inside and out. I know what people want.
Matt Giovanisci:You know? Because his is more like he was talking about, you know, using, like, gender or using a disability or something like, you know, pool care for blind people. I was like, okay. Like, I'm not that doesn't I'm not gonna do that. But I understand the point of, like, taking different factors and niching down and solving a very specific problem.
Matt Giovanisci:And then how to find the answers to those problems and just and just repackage it in a better way and deliver it. And then charge a low ticket, and here's how to write a sales page that's, like, super short templates and all. I'm like, alright. Fuck it. I'll give it a shot.
Matt Giovanisci:That's pretty cool. So one of the things I'd love to try, I think I would you know, as we're getting into pool season, I'm gonna try to do one of these products and just do everything through Facebook. Create a custom ad, multiple ads probably, a custom, sales page, no, deliver the product, the whole thing. So the flow, like, just build it from start to finish, and then, you know, run that ad and see what happens. Worst case is I have an upsell, so I have an upsell for other courses.
Matt Giovanisci:So it's it's a win win. Like, creating it's not a problem. You know, it's not gonna go to waste, that's for sure, which is nice because I'm already in the business. And then there's the idea of, like, well, what if you just created more specific lead magnets that led to the bigger product? Like, you already have that in place, Why not so it's like, I already have a saltwater cheat sheet, but I could do, like, you know, an in text cheat sheet or a cowboy pull cheat.
Matt Giovanisci:You know, there's, like, all these types of, like, lead magnets I could test. And then, again, they won't go to waste either because I could put those on specific articles and, you know, use that. So and, obviously, they can get used in videos and, you know, it's just like constantly creating these, like, cheat sheets. And then when somebody does go to get their cheat sheet, in those download centers where they're downloading these cheat sheets, oh, there's a lot more cheat sheets. It's just oh, that surprise and delight.
Matt Giovanisci:You know, more is better. So I think that's interesting. More micro products. I don't think it's called micro products, but the idea of, like, low ticket low ticket products is interesting. And get getting people into your ecosystem, meaning your email list, and then being able to, like, possibly, not everybody, but sell upsell them on, you know, your bigger products or have if you have physical products like we do, be able to sell them multiple times on physical product, you know, etcetera, etcetera.
Matt Giovanisci:Alright. Number 5 on my list is less tools but better. So what do I mean by that? Well, I've been I've talked about this before, but I've been I constantly look at my process, all of my processes, and each process in mainly in content creation. So for example, I was working today on developing an email.
Matt Giovanisci:Right? And I was just I was writing the I was do going through the process of creating the email, and I was writing down all of the steps I was going through. And I was like, alright. Now that I've written all of it down, let me do another email and see if I can shave off something or, like, what's what's where's the where's the sticking point? Where's the bottleneck in this process?
Matt Giovanisci:Right? And then going, alright. Let's you know, the bottleneck is, like, having to come up with a a chat gbt prompt or something. So let me create a prompt and, like, and refine it and then, you know, like, make it copy and pasteable, super easy to do. Right?
Matt Giovanisci:Or, you know, like, I'm using this tool for this and this tool for that and that tool for this. Like, is there a tool that can do all of these things and I don't have to, you know, kind of flip back and forth between multiple tools. Right? So each thing that I do in the business, I try to do it first where I will if I go, I think we should publish on Facebook or I think we should, you know, make write more articles or I think we should, etcetera, I will do the work, and I will do it multiple times, write down the process, and develop essentially a system that works, that I think is easy to do, time it, all that stuff. And then it's like, okay.
Matt Giovanisci:Is this something I am gonna continue to do myself, or can I offload this to someone else, a VA, my brother, staff, somebody, you know, whoever? So as I'm going through the process of specifically creating an article, I'm sitting there and going like, man, there's a lot of different tools that I have to use to craft this article. I'm using chat gpt. So I'm using WordPress. I'm in WordPress.
Matt Giovanisci:Right? I'm using Yoast plugin, chat gpt to to help me write some stuff, copy and pasting stuff out of there. I'm in Adobe XD for images. I'm in Clearscope for SEO. I'm in headline studio for crafting headlines.
Matt Giovanisci:It's like I have all these different, like, tools that are huge tools onto themselves, but they don't solve my one problem. So I was looking into it, and I'm like, there's gotta be some WordPress plugin or something that has all of these features. It turns out, I think there might be. So and it's scary for me. I've been using Yoast SEO since basically I've had a website.
Matt Giovanisci:I Yoast has been around for 10 years. They got they got longevity in the game, and I think I've been using them for 10 years, like literally all 10 years. But their innovation sucks. It's been the same plug in, And it and I pay a $100 a year for it. Now I used rank math on MoneyLab, but I went and looked at it, and I was like, holy shit.
Matt Giovanisci:They this does so much, and it's way cheaper, and it would replace, like, 5 tools that I use. It would replace headline analyzer, which I'm happy with, honestly. It would replace it would it would probably replace Clearscope, which is a a huge expense for us. I don't think it has the capabilities of Link Whisperer, but it could, which would replace another tool. It would replace chat g p t.
Matt Giovanisci:I mean, we'd have to pay for the paid version of Rank Math, but it it replace that. And yeah. So I could probably use Rank Math to do everything in WordPress, perhaps even Grammarly. I won't even need to use that. So I'm like, alright.
Matt Giovanisci:This is worth trying. What's scary about it, though, is that, I am I'm moving You know? It's like a delicate SEO game, but I I feel at this point, I I feel at this point, my SEO is not great. And if I'm gonna make the switch, might as well be now. And that got me thinking to a lot of other things.
Matt Giovanisci:Less tools, but they do they're better. So I've and one of those tools for me is Asana. Now I know people like Notion, and the reason I don't like the idea of Notion is that it does too much, and I could get lost in it. Now that may mean, alright. Well, I don't have to use Google Drive and Asana.
Matt Giovanisci:Okay. That's you know, I definitely use those in conjunction with each other. But we've just are so ingrained in Asana that I'm like, okay. Asana is one of those tools that's less but better. Meaning, I use Asana for everything, and it's and it's just better for me.
Matt Giovanisci:Maybe rank math is one of those that replaces a ton for me. And it's like, okay. This is we're stepping in the right direction. I can get rid of a lot of other unnecessary plug ins with this plug in. Okay?
Matt Giovanisci:And one of the things I'm not doing and I'm considering is I'm not on Gutenberg. I'm still using the original editor, and I'm like, at some point, I'm gonna have to switch over to Gutenberg. And since I'm the one 100% in WordPress, it might just be time for me to bite the bullet and do it as much as I am reluctant to do it. But it might just be what I have to do. And one of the things I would love to figure out, and I have yet to figure it out, is the tool and, again, I don't wanna get lost in tool world.
Matt Giovanisci:Like, I feel like I do that a lot. I'm like, oh, this will solve my problems. And it's like, no. You gotta just fucking do the work. But the idea of we're using this product called Later, which schedules social media posts, and we use it for videos.
Matt Giovanisci:But then, like, there's something like, I don't know if it will upload the long form videos the right way, the way, like, it does natively on Facebook. So and it's not reliable. Like, you know, even today, we published a video across all platforms, but for some reason, the Facebook the auto publish for Facebook just got held up. It just kept trying to publish, and it never published. And it's like, well, come on.
Matt Giovanisci:Like, I we need to be able to set it and forget it. It's what this whole tool does. So it's not reliable. Hopefully, it'll get better, but who knows? So, yeah, just trying to think how I can reduce that.
Matt Giovanisci:Like, I stopped using today, I canceled Leadpages. I'm not using that tool anymore. And not because it was bad. It's just, like, I since I'm now part of the company again, I was always part of the company, but I'm more sort of ingrained. I I do the I I control the website.
Matt Giovanisci:I can make a web page look better than what I can design in a lead page. And it's like, I also stopped using Canva because, again, I can design better in Adobe XD than I can in Canva, and Adobe XD lets me do a lot more things that Canva can't do. You know, you can make the argument that Canva does more than Adobe XD does, but for me as a designer, I am way faster in Adobe XD than I am in Canva. And it's just because of the way Canva is not for designers. So if you're trying to do anything custom, you're fucked.
Matt Giovanisci:Like, I can't draw anything in Canva. That's decent. But I can quickly create drawings in Adobe XD, which then I can reuse over and over again. So, you know, it's for me, it's just it's not less tools, but it is it is easier. So it's like it's it is kinda less in that sense.
Matt Giovanisci:Finally on my list is more emails. And this comes from, the sale that I ran in January, where I dictated the sales letter. I posted an podcast about it, and it did very well. All said and done, I think it did over $10,000 in sales. Now that's I chalked that up not to the sales letter that I wrote or the sales letters that I dictated and and created, but more the offer.
Matt Giovanisci:The offer was very simple. Buy 1 buy one of these products, get another one free. And it was super easy to do. I had a button that went right to the checkout page that included both products. You saw the free discount.
Matt Giovanisci:Boom. People bought. I ended up with 4 emails. It went out Monday, Wednesday, Friday, and Sunday. Four emails.
Matt Giovanisci:And each one, the first email was announcing the sale. 2nd email was, customers like, customer story case study. 3rd email was a reminder. And the 4th email, I decided to do as a plain text email. And instead of it from Swim University, I had it from Matt at Swim University, and I made it 2 sentences long.
Matt Giovanisci:And I was like, hey. Just wanted to remind you, this is the last chance for those sale. Blah blah blah. Put a link. Boom.
Matt Giovanisci:Each one of those emails generated over $2,000 in sales. Some of them did I think one did, like, 3 or 4,000. So it was like, okay. I sent 4 emails in a single week to the same people. And it and it didn't feel like a lot.
Matt Giovanisci:I thought it was interesting. Now I have this issue where I have an issue because I have 2 different audiences. I have a pool audience and a hot tub audience. And I didn't send any emails to the pool audience that week. I only sent it to the hot tub audience.
Matt Giovanisci:I'm wondering my my worry, and I've always had this worry, is what if someone's on both lists? They're gonna get 2 email they're gonna get email every day. One pool, 1 hot tub, 1 pool, 1 hot tub, 1 pool, 1 hot tub. Maybe. Also, there's 7 days in a week, so it's not even.
Matt Giovanisci:So it's like, alright. Yeah. That week was, you know, alternating days of hot tub. So I'm just thinking, how do I produce is it okay to do more emails? I think it is.
Matt Giovanisci:Because look. 4 emails for sales, and it made sales every time. So that means, like, not everyone didn't pull the trigger on the first email, although they all got it. Right? So they didn't do it then.
Matt Giovanisci:So some of them did it the 2nd time, some of them did it the 3rd time, and some of them did it the 4th time. And by the way, not a single fucking complaint. Oh my god. Too many email. Too many sales emails.
Matt Giovanisci:What are you nuts? Not a single one. And they were sales emails. They weren't even helpful. So and and I asked people, respond with questions about the product, and people did.
Matt Giovanisci:And I was like, oh, great. I should probably add that to the FAQ page. You know? Great question. Or, hey.
Matt Giovanisci:You didn't read the FAQ page. Actually, it's an Infiniti. Or you didn't read the FAQ email that I sent. So interesting that the more email thing isn't doesn't seem to be that bad. Now I was for a while sending an email every single day to the same person.
Matt Giovanisci:So like a pool email every day is too much. Right? But right now, I'm doing right now for hot tubs, I'm doing 2 a week. Tuesday and, like, Friday. Does it really have to be different days?
Matt Giovanisci:I wonder because I'm worried about the overlap. Like, oh, is somebody gonna get 2 emails that day if they have both? I'm like, well, you signed up for both. I mean, yeah. Maybe.
Matt Giovanisci:You know? I don't know. Anyway, I'm just trying to decide if that's if that's worth doing, and I I I just think it is. So I don't know. Those are some things I'm thinking about.
Matt Giovanisci:And if you have any other thoughts or insights, please email me, man@moneylab.co. I've been answering emails. In fact, I've been doing episodes with people who have sent me emails. So it's been really helpful. And I'm glad that there's people out there listening to me babble for with an hour each time, multiple days a week.
Matt Giovanisci:But appreciate it, and I'll see you in the next one. Bye.
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