Answer the question in the first paragraph, even if it’s just a quick summary.
Be direct with the headlines
The Smart Way to Kill Algae In Your Pool Quickly -> The Fastest Way to Kill Pool Algae
Video should be near the top after the intro. I believe most people rather watch than read. Under the video we can include a Lasso box to one of our products.
Edit so it reads at a 3rd grade reading level
Create custom graphics for each post and make it feel like it’s part of the flow. Text should be limited so it can be read on a mobile device.
Create new featured image
FAQs are good if they do not make sense to include within the content.
Do not include complex charts. They cannot be read on a mobile device. Instead, replace these with a custom lead generation box to download the cheat sheet which will include charts.
Add built-in calculators where it’s appropriate
Before making any improvements, collect questions using crazy egg for about a month or so. This will probably only work on popular articles or if we pay for traffic just to learn.
